Featured Sponsors: Robojuice & Andrew Ramos

Earlier this year, we launched a brand new Indie Craft Parade website to replace the original site launched in 2010 — a lifetime ago in Internet years.

From the beginning, we felt that the Indie Craft Parade brand should reflect the quality of work our artists are producing. We worked with local web designer Andrew Ramos and development company RoboJuice to create and launch a new site that would better accomplish this goal.

Andrew helped us plan out how we could restructure and simplify, then worked through several iterations of our new design. He created a look for us that was fresh, functional and unique. Focusing on smaller blocks of content allows the site design to remain flexible and interesting as our needs change.

Here's our old site:

And the new one:

The end result not only raises the bar, but it displays our information in a creative and original way that readers can engage with. We love how it reflects the colorfulness and the spirit of Indie Craft Parade. The new design also allows us to showcase handcrafted elements, like original illustrations by Cory Godbey as well as photos and video of our past events. But the new design is just the first part of the process.

Our next step was to find a developer who could make Andrew's design function beautifully. And that's where our new friends, Kevin and Jeff at Robojuice come in. Robojuice is focused on people and process.

From their mission: The personal attention we give our clients is to help them flow through our process in order to meet their expectations. Web can be intimidating to some so we are very clear with clients about what we are doing, what we need to do it, how long it will take, what it is worth to them and what is the final outcome. We listen for the real challenge and respond with the proper digital solution - we are not about just delivering a dictated web product.

We want clients to love web and love working on web initiatives. Hearing the words "partnership" and "trust" from our clients means we are on the right track. Robojuice gives attention to people and process so that clients enjoy and want to work on web initiatives.

We couldn't agree more. Robojuice implemented our new design with an amazing attention to detail. And they even added some fun touches of their own to the mix (did you notice the TV static on our video? Their idea!). We loved that they were just as excited about our new design as we were!

It's always a treat to work with people who not only love what they do, but are good at it. And this designer/developer team is no exception. We are so grateful for the time they contributed to bring our new site to life.

A stop-motion treat & winner announced

Congrats, Jessica, commenter #6! You are the lucky winner of the signed copy of Furniture Makeovers and accompanying tote. We'll be emailing you shortly to arrange shipping your prize. (The winner was randomly chosen via Random.org.) To everyone else, don't despair! You can get your own copy of Barb Blair's Furniture Makeovers at Chronicle Books, or anywhere books are sold.

We've got one more treat from Barb to share! This delightful little video lets you flip through the book, peek into the studio and shop, and showcases some of the refinishing techniques, complete with a stop-motion transformation of a piece of furniture.

Such fun! To see what Barb is working on, follow along at her blog. What piece of furniture do you want to makeover for your home?

Featured Sponsor: MailChimp

The closer we get to the main event, the more we want to tell you about the people who make the festival possible. Today, I want to share all the goodness of MailChimp with you. If you’re a business owner, event coordinator, or leader of any sort that handles a lot of group communication, MailChimp could be an indispensable tool for you.

MailChimp describes themselves as a way to help you: design email newletters, share them on social networks, integrate with services you already use, and track your results. In short, they call themselves “your own personal publishing platform.” Besides keeping you and your followers organized, MailChimp provides beautiful design templates, loads of free advice and tutorials, and even ways to manage all of your features on the go. Best of all, you can get most of the MailChimp services for FREE! Their no-nonsence approach to mass communication combined with their fun personality and design make MailChimp a great tool for anybody.

And on a personal note: We at Indie Craft Parade have used MailChimp to organize our newsletters and campaigns for the past few years, and we can't imagine using anyone else's services. Not only does MailChimp provide a great product that makes our lives so much easier, but also we love them because they truly care about the creative community that we're a part of. They've given amazing business advice to our followers through participating in The Makers Summit, they always provide an element of fun to the events they're part of (i.e., Freddie the Chimp hats), and they donate generously so Greenville can can continue to enjoy Indie Craft Parade.

So please, if you're looking for a service that provides solutions such as MailChimp does, give them a try. We stand behind their product, and we know they're good people to do business with.

Featured Sponsor: TOWN Magazine

 Our media sponsors play a key role in helping us spread the word about Indie Craft Parade. Today, we're introducing one of these valuable partners: TOWN Magazine. What we love about TOWN is their focus on finding and showcasing Greenville's talent, whether it be in the realm of food, music or art. Flip through the most recent issue of TOWN and you'll read about Greenville makers, including several of our own Indie Craft Parade alumni. You'll also learn about the revitalization happening in Greenville's art district, new restaurants to try, and so many other things we love.

TOWN helps highlight small businesses and entrepreneurs, and they do it well. Their focus on quality photography, layouts and writing make all the difference.

In February, when we hosted The Makers Summit, we assembled gift baskets for our out of town speakers. We wanted to include a copy of TOWN alongside other Greenville goodies, to introduce our guests to Greenville. Until then, we didn't realize exactly how many other people love TOWN Magazine too! We had to visit three separate locations to find the handful of issues needed for our baskets.

So next time you see a copy of TOWN, pick it up before it's gone! You'll be excited to learn about all the amazing things happening in Greenville, and you might just see someone you met at Indie Craft Parade!

Indie Craft Parade Visits NYC

As many of you know from our Facebook page or Instagram feeds, the staff at Indie Craft Parade took a brief hiatus last weekend to the big city. For a long time now we've been watching the success of long standing craft shows like Renegade Craft, so we decided to attend the fair hosted in Brooklyn. We're always fans of people or organizations who contribute to the modern craft scene, and we try to attend shows whenever possible. Our treks have been fairly local, however---Atlanta, Columbia, Asheville, etc.---so the prospect of attending a huge festival was quite exciting. Showing our excitement in the Renegade Photo Booth.

So, with a date on the calendar we saved up our pennies, begged a couple days off work, kissed our husbands goodbye, and made the most of our time in New York. Although the trip centered on visiting the artists at Renegade, we did have a couple of days on either side of the festival...and did we ever fill them with the most wonderful things. Our game plan was to visit or learn about as many arts and craft locations as possible. We wanted to know how other people organize their festivals, storefronts, or studios with hopes of making our endeavors here in Greenville even better.

We'd like to share with you a little bit about our trip---highlights of who we visited, what we saw, and how we're planning on making the Indie Craft Events better than ever!

Day 1: We hit the ground running as soon as we landed. After checking into a cute apartment in Greenpoint Brooklyn, we headed to Manhattan to check out studios and supply stores. The highlight of the day, by far, was getting a tour of the Lower Eastside Printshop. This is a collaborative space where artists can either learn new mediums or rent studio equipment to further their own body of work.

One of two giant communal studios.

The printmaking equipment, particularly the screen printing setup is some of the best we've ever seen.

Day 2: Renegade Craft Fair! In the very warm summer sun we perused 300 artists along with 20,000 other people for 6 very long hours. We took our time and saw EVERYTHING. We only stopped to cool ourselves with frozen treats and make new friends from the awesome website Kollabora. If you don't know this site, then you really should. It's a community based site that's meant to find or share crafting projects. Here you can post what you're working on, learn new skills that will make your projects easier, and connect with other makers you share your passion. It's a super great resource.

Getting ready to enter the fair.

A single row of tents.

Checking out an embroidery artist.

Day 3: We headed back to Manhattan. Since most offices and studios were closed for the weekend, we spent the day wandering the coolest shops in New York. Two of our favorite stops were Best Made Company and Purl Soho.

Best Made...the home of wonderfully handcrafted or in-house designed goods for men...and where we picked up treats for the husbands.

Purl Soho...yarn, felt, and fabric heaven.

We found a Hugo lookalike project!

Day 4: After finding a pie shop for breakfast (this was an amazing food trip, by the way), we headed to the corporate office of Etsy. We got a tour of the offices and Etsy Labs and were delighted to find that the Etsy office was basically one giant DIY project--everything from vertical pocket gardens to crocheted ventilation pipes to quilted room dividers and even a tech conference room that looks like a space station.

Our last big stop before heading home was at Tattly, an innovative company that produces design-y temporary tattoos. We had a great meeting with the staff, and we've got a fun collaboration coming up...details to follow.

Well, that's a brief look at our trip. Thanks for joining us! We're back in Greenville and more excited than ever for the upcoming festival!

All the applications are in, which means this weekend our jury has the heavy task of deciding who will be in the show. Check back in next week to see the vendors. We can guarantee you're going to be excited about who'll be there.

Featured Sponsor: Oh Snap! Photobooth

It's become an Indie Craft Parade tradition. One that lives long after our festival on refrigerators, cubicles, and in profile pictures across the Southeast. And it might be one of our favorite parts of the show.

Since the very first Indie Craft Parade, Jon Monts at Oh Snap! has been a regular, helping our thousands of attendees take a few of their memories home. If you check out the new video on our website, you can even spot the booth in action. They’re another one of our fabulous event sponsors, and we’re so happy to have them back again this year. It's always fun to see how people use our props in the booth to capture the spirit of Indie Craft Parade.

Oh Snap! has been so supportive of our event over the years, and we've been happy to recommend them to party planners, brides and anyone else who will listen. We think they're an important part of what makes Indie Craft Parade so great. Plus, their booth looks fantastic, just one of the reasons they stand out from the rest.

If you have an event like a wedding or other party coming up, Oh Snap! Photobooth might be just the thing you need.

2013 Featured Sponsor: Dapper Ink

IT'S OFFICIALLY FESTIVAL SEASON!! We're so excited!

With the 2013 Indie Craft Parade just a couple of months away, we get to start introducing all of the people who make it possible--vendors, sponsors, even food providers and musicians. Once the applications close at the end of this month, we'll start giving sneak peeks to who will be joining us. But for now, we want to show a little sponsor love.

Today, we're sharing Dapper Ink--our go to business for local printing. For the past three years, Dapper Ink has been our source for tee shirt printing and more recently letterpress and banner printing. For the upcoming festival we're excited to announce that Dapper is partnering with us to run a print-your-own screen print and letterpress station (more details to come). And when you arrive at the festival you'll now know where the volunteer tees, directional banners, and other printed goods came from.

A little more about them...

Welcome to Dapper Ink. We're your one-stop-shop for all things print and design. Working since 2007 in the beautiful upstate of South Carolina, we serve our local and regional community by providing top notch artwork and printed goods. With small minimums and complimentary design services, we're the perfect source for providing apparel and accessories for schools, youth groups, small businesses, summer camps, and local events. We pride ourselves on creative designs, timely service, and great customer experiences. Almost all of our work is handled start to finish in-house, which guarantees our careful attention to detail throughout production.

We have a great team at Dapper Ink. Staffed by artists, graphic designers, and print specialists, we're a creative place to work and do business. When not at the shop, you'll find us biking the Swamp Rabbit Trail, playing with our pets (we have a Dapper Dog!), obsessing over new Apple products, getting lost in the Blue Ridge Mountains, or geeking out over foodie trends and the perfect cup of coffee.

Each tee shirt is printed by hand.

Dapper ink has a great shop location not far from Downtown Greenville. If you visit, you can also check out their collection of letterpress goods in the front studio. They have a 100 year old press that they use to produce greeting cards and post cards as well as custom work such as wedding invitations, birth announcements, and business cards.

Thanks Dapper Ink for all your work for Indie Craft Parade!!

Applications are Now Open!

We are officially accepting applications for the 2013 Indie Craft Parade!

Applications must be submitted before midnight EST on June 23, 2013 so tell all your creative friends and family members. If you have any questions about who can apply or what kind of handmade goods we're looking for, check out our Participant FAQs and then apply here!

Applications for the 2013 Indie Craft Parade: Stand out from the crowd!

Photo: Finkelstein's Center

Each year, more talented artists are competing for the same number of Indie Craft Parade spots. The jury may change each year, but what they're looking for doesn't. As you prepare your applications, we wanted to share a few tips that could help you stand out from the crowd.

We state that work will be selected based on how well it aligns with the vision of Indie Craft Parade, as well as its: · originality · quality · uniqueness · innovation

Here are a few ways you can showcase your strengths in these areas with your application.

Photography: This the primary method jury members use to determine the quality of your work. Two years ago, we did a short series about ways to improve your product photography. If you feel that your photos don't portray your work accurately, brush up on these basics or ask for tips from someone you know who takes great photos.

Some other ways to ensure your photos show off your work:

Show more than one product. Photo: Merciful Hearts Farm

Use a neutral background. Photo: Rachel Feece Pottery

Give your product context. Photo: Pogoshop

Or let it have the spotlight. Photo: Lily PotteryThe vision of Indie Craft Parade: We are looking for the highest quality handmade goods in the realm of modern craft. The emphasis is on quality and modern. Experience and background aren't a deciding factor; if you create the most amazing handcrafted work, we don't care if you’ve been doing it for 30 years or 3 months, we want to see it! This isn't your grandma's church bazaar, not a place where you'll find "country crafts" or monogrammed tupperware. We feature modern craft; high quality work with a fresh and unique spin.

Also, as a sidenote, if you typically participate in art shows, you already know you'll want to have a varied price range, with plenty of items that can be sold at an affordable price point. One of Indie Craft Parade's goals is to make art more accessible, which means the average price of goods sold at our festival maybe lower than other Fine Art shows. No matter how well made your items are, remember they need to be a good fit for the audience. That doesn't mean that all your products should be $20 or under, but just be aware that for our show, the more affordable items sell better. So bring those beautiful big ceramic vases or original framed paintings, but also have plenty of mugs or prints that are offered at a lower price point.

2011 Booth: Illyria Pottery

Originality, Uniqueness and Innovation: You want your work to stand out from other applications, especially if you're entering a competitive category like To Wear. Our best advice is to show the jury something they haven't seen before. An item made with an unexpected material or color is going to catch the jury's eye a lot quicker than something they've seen a hundred times before. Also, our jury loves seeing a fresh, modern take on a traditional craft... like a dip-dyed woven basket or a carved wooden pedestal with clean lines.

If you're afraid your product may get overlooked, consider other ways you can innovate, maybe with interesting packaging. Branding is something our jury considers, so a well-designed logo and packaging will certainly work in your favor.

Photo: Sweeteeth

Quality: The jury is looking for signs of craftsmanship, so if an application is completed haphazardly — the description unclear or photos out of focus — this reflects poorly on your work. Take an extra minute to re-read what you've written and make sure you submitted the best photos. This extra attention will convey that you care about what you do.

If you have tiny details that can be missed from far away, consider using one of your images for a close up shot that will show off your skills.

Photo: Royal Buffet

We hope these tips help you put your best foot forward, and we can't wait to see all the submissions! You can apply online from June 1 to June 23.

Are you an experienced exhibitor? Share your tips with us in the comment section!

Look Ma, we're on TV!

Just kidding! But we are on an episode of Smart Creative Women, a wonderful video interview series that the lovely Monica Lee hosts on her blog. Elizabeth and Erin, the 2 founders of Indie Craft Parade, get chatty about everything from the story behind the festival to what new adventures the future might hold.

Who knew we could talk so much! Huge thanks to Monica for featuring Indie Craft Parade. Make sure you check out all the great stories shared on Smart Creative Women!

Meet the 2013 Jury

Today, we are thrilled to introduce our 2013 Indie Craft Parade jury members! Each year, five artists from our local community are selected to sit on our jury because of their experience and skill as well as their commitment to the expansion of the Greenville art scene. These artists will anonymously review the applications submitted and select participants according to the quality, innovation and uniqueness of their work. Without futher ado, meet the 2013 Jury:

Diane Kilgore-Condon

Diane Kilgore-Condon is an artist based in Greenville, South Carolina, who creates imaginative oil paintings with a surrealist feel. She is member and founder of ArtBomb Studios, a collaborative and visionary studio space established twelve years ago in what is now Greenville's Art District. Diane is best known for her paintings and mixed media pieces as well as her great love for rescuing dogs.

Marco Suarez

Marco Suarez is an artist and designer living in Atlanta, GA. Marco's artwork combines landscape photography with digital techniques that he has developed as a graphic designer. He creates digital collages incorporating photography, ink, watercolor, inkodye, and other textures and mediums. He is also the Art Director at MailChimp.

Barb Blair

As a designer, Barb specializes in redeeming found goods and furniture that inspires one-of-a-kind design stories. She is an avid lover of color and has a fresh eye for unpredictable combinations of style and texture. She also loves being behind the lens, carrying her camera everywhere. The art of capturing everyday beauty and detail strongly influences her design concepts. She is the author of Furniture Makeovers, published this spring by Chronicle Books.

Teresa Roche

Teresa Roche is an artist, a gallery curator, and an interior designer. As an artist, she creates mixed media collages primarily working with thin layers of acrylic paint, vintage paper and fabric. Art & Light is Teresa’s fusion gallery/home accents boutique featuring local artists and mid-century modern furniture and lighting. Her particular knack in interior design is the use of re-worked, previously outdated, odd or unusual pieces (from industrial material to old signage or a clock piece!), children’s art, the work of art students, etc. in order to maintain modest price points on furnishings and accessories.

Dan Marinelli

After completing a three-year residency at Penland School of Crafts in Penland, N.C., Daniel relocated to the Greenville area with his wife and children. Daniel has set up his shop and studio in the Old Southern Bleachery in Taylors, S.C., where he makes custom architectural work, sculpture, paintings, and objects for the home.

June 1st is the date applications open, so tell your crafty friends and get your products and cameras ready to apply for the 2013 Indie Craft Parade!

Indie Craft Parade is getting an office!

Though we love our job, we sometimes feel as though Indie Craft Parade makes migrants out of us. Our collection of events throughout the year is organized from our living rooms, local coffee shops, or a corner in our respective workplaces. However, when we learned that there was space available at The Forge in Downtown Greenville (the newest endeavor of the Iron Yard), we jumped at the opportunity. The Forge is currently under construction/renovation, so they've offered to let us tackle our new office space from the ground up. This afternoon our team went to our future location to take measurements and draw a rough plan. Our little 135 square feet has a long way to go, but we think it's going to be an awesome space to work and dream when it's finished.

View from outside office. mmmmm...purple...

Check out this crazy carpet!

And now for our vision of the space. Here's a glance at the inspiration for the new office. You can find these and lots more on our Pinterest Board!

We love the clean white spaces with touches of color.

Lovely craft organization and monochromatic wallpaper...but with ELEPHANTS!

Chair and chalkboard, oh yes.

No worries, we'll document the process as we go. You'll see us carry out a host of DIY projects we've been dreaming of.

Presenting The Makers Summit sponsors: MailChimp

The closer we get to the The Makers Summit, the more we want to tell you about the people who make the meet-up possible. We have worked with and used the services of MailChimp since the beginning of Indie Craft Parade, and they have proved time and again to be an indispensable resource.

MailChimp describes themselves as a way to help you: design email newletters, share them on social networks, integrate with services you already use, and track your results. In short, they call themselves “your own personal publishing platform.” Besides keeping you and your followers organized, MailChimp provides beautiful design templates, loads of free advice and tutorials, and even ways to manage all of your features on the go. Best of all, you can get most of the MailChimp services for FREE! Their no-nonsence approach to mass communication combined with their fun personality and great design make MailChimp a great tool for anybody.

For The Makers Summit, not only has MailChimp shared their monetary support, but also they're sharing their staff. We are so, so excited to have Amy Ellis, the Head of Integrations and Partnerships at MailChimp, as one of our panelists. She is truly a girl after our own hearts. Besides helping people do awesome things with their businesses everyday, Amy is a regular speaker for crafty conferences, a foster parent for her neighborhood dogs, and an ardent fan of yarn bombing (so fun!).

For The Makers Summit, Amy will be sharing her wealth of knowledge about email marketing. She understands how overwhelming it can be to step away from the hands-on projects to promote yourself, so we can't wait to hear loads of tips and practical advice from her at the conference. For a sneak peek of her genius, check out this interview as part of Unbounce's Conversation Heroes.

Thank you again, MailChimp. We love working with you and so greatly appreciate everything you do for the making community.

Holiday Event you don't want to miss: December First Fridays, Kid Art show, and Joey Bradley Heirloom and ornament show

If you're weren't able to attend our Holiday Fair (or even if you did), here are a couple of great art events that are taking place this weekend. Tomorrow is the first Friday of the month, which means it's another great night for an art crawl. Studios up and down the streets of West Greenville will be open to the public, and two of our food favorites---Neue Southern and Asada---will be there to make it a party! In conjunction with the December First Fridays is a fabulous show (AND GIVEAWAY) by one of our long time artist friends--Joey Bradley. Joey has exhibited at Indie Craft Parade for the past two years, and we're continually amazed with the beauty of his work. At this event he'll be doing two giveaways, so be sure to check out the details on his Facebook page and attend the event for a chance to win some amazing fine art.

And to finish things off for tomorrow evening on Pendleton Street, you have to check out a show that will steal your heart. It's the annual Kid Art Show, featuring 5 young artists. The show will be hosted at the photography studio of Jeff Hall, Aaron Green, and Christine LeGrand. Here is a video from last year's show!

http://vimeo.com/14185061

Edit: Another great event we almost forgot to mention is the Art Bomb Luminary Christmas Show! The Art Bomb is a shared artist studio located just down the road from Joey Bradley and the Kid Art Show, at 1320 Pendleton Street. To find it, just follow the luminaries lining Pendleton Street. You can't miss it!

Indie Craft Parade Holiday Fair: The official details

What: Indie Craft Parade Holiday Fair When: Saturday December 1, 10 am – 5 pm Where: A smaller, more intimate venue in the Pendleton Street Arts District Artisan Traders, 1274 Pendleton Street, Greenville, SC 29611

We're less than a month away from our first annual Christmas event, and we're getting ready to celebrate a handmade holiday! Please share the word with friends, family, and anyone else you know who would love Indie Craft Parade.

New Venue! For our smaller, one day event, please note the change in venue from the Huguenot Mill. Here's a map to the new location.

We're so excited about all of the artists who are on board for the show. Here they are!

2D

Emily Jeffords Cory Godbey Shed Labs Chris Koelle

3D

Rachel Feece Pottery

Fiber Arts

Heather Keew Merciful Hearts Farm Once Again Sam Teri Goddard Handweaving Heartfelt

To Wear

17 Dove Street found*ling Hand Printed by Matt Butler Fox to the Opera Parachute The Cordial Churchman Audrey Laine Jewelry 

Paper Goods

Quill and Arrow Press The Gilded Fete Royal Buffet

Everything Else

canoo juxtaposition The Herb Garden The Chubby Cupcake Annie Koelle

**We're not joking about helping us spread the word. We've got stacks of postcards ready to share. Please email jen@indiecraftparade.com if you'd like some to put out at your work, school, local coffee shop or anywhere else.

Greenville Open Studios 2012 this weekend

Many of you probably work or live right around the corner from a Greenville artist, and you don’t even know it. Local artists don’t always work out of galleries or official studios, which is why you should take advantage of Greenville’s annual Open Studios. This event not only gives the community a chance to meet more of Greenville’s artists but also to tour their work spaces, to get to know their processes, and to connect on a more personal level. Open Studios is THIS WEEKEND! Saturday, November 3, 10am – 6pm & Sunday, November 4, Noon – 6pm. A few artists are even open on Friday evening.

About Greenville Open Studios from the Metropolitan Arts Council: Now in its eleventh year, Greenville Open Studios began as an idea cast about during a casual conversation between a small group of artists several years ago; they discussed doing something to raise awareness in the greater community of the tremendous creative energy in the area. The idea has evolved into a full-fledged annual event.

The 2012 self-guided tour will feature 140 artists and their studios this year.  Studio locations vary throughout a 15-mile radius of downtown Greenville with Easley, Greer, Travelers Rest and Dacusville included. Catalogues are available at MAC as well as at each artist’s studio. 

Open Studios even has a smart phone app that you can use to guide you to the artists and tell you about their work. Check it out at greenvilleopenstudios.com.

Indie Craft Parade Holiday Fair

It's time to announce yet another fun project we've had up our sleeve. This December, we'll be hosting the very first Indie Craft Parade Holiday Fair! This will be a much smaller scale version of our main event, featuring 25 previous Indie Craft Parade participants.

The Fair will be held at Artisan Traders in Greenville's art district (see map below) and will be open from 10am - 5pm Saturday, December 1. Come support local artists and give one-of-a-kind gifts this year.

Admission is free, so mark your calendars and plan to bring your friends and family! More details will be coming soon.

What: Indie Craft Parade Holiday Fair When: Saturday December 1, 10 am – 5 pm Where: A smaller, more intimate venue in the Pendleton Street Arts District Artisan Traders, 1274 Pendleton Street, Greenville, SC 29611

Behind the scenes of Indie craft parade: the evolution of our mascot

I've got a treat for you today. Of all the things people note about Indie Craft Parade, our mascot--Hugo--gets a lot of attention. Our adorable little elephant perfectly embodies the whimsical spirit of Indie Craft Parade, and we thought you might like to know a little more about him.

With all of the indie craft fairs across the country, we worked tirelessly to make sure our name and branding stood apart. We labored over the name, and once we settled on Indie Craft Parade, it didn't take long to decide that we needed a mascot that could match our excitement about the event. An elephant was perfect: marching, leading our parade, like a fabulous circus. We named him Hugo, after the location of our event, the Huguenot Mill.

Below are some of the many versions of Hugo that were drafted by the ever talented Cory Godbey. We thought you'd really enjoy seeing this.

And one of our final versions that we still use today:

Sponsor Feature: Vagabond Barista

We've got a real treat for any coffee lovers at this year's event. Will Shurtz founder of the Vagabond Barista is setting up his mobile coffee bar as one of our sponsors and food vendors. He'll be donating his services for the VIP Gala event (in case you need yet another reason to attend), and he'll also be among our food vendors on Saturday and Sunday of the event.

After working as a local barista for the past 3 years, Will realized a gap in Greenville's coffee/breakfast culture, namely that precious few places brewed coffee using methods such as siphon and chemex brews, and you certainly wouldn't be able to find anything this specialized at local events. Besides making one seriously good cup of joe, Will is a coffee guru. He has a deep knowledge about the beans he's serving, and he only sources coffees that are top quality from planting to roasting.

Will currently brews for various events about town. You can contact him via Facebook or Twitter if you're interested in having at your next event. Otherwise, you can visit him at Cowork Greenville where he's brewing on a weekly basis. The processes through which he makes cups of coffee are both beautiful and delicious. We're so excited to introduce yet another handcrafted element of Indie Craft Parade.

Behind the scenes of indie craft parade: why greenville?

Within the past decade, there has been a rebirth of the handmade, DIY ethic. Now in cities across the nation you can find huge communities of part-time and professional artists, as well as a population of non-artists willing to support them. Three years ago we saw this trend developing in places like San Francisco, Brooklyn, Austin, and Portland and decided we needed to bring it to Greenville, South Carolina. photo by Mike Burton

Why Greenville? It certainly doesn't have the population of a large city, and South Carolina as a whole doesn't necessarily have the reputation as a trend setting state. Nonetheless, our little city has caught the attention of many outsiders. Within the past year, Greenville has been listed among Forbes' "best downtowns" and CNN's "fastest growing cities." Greenville has even impressed the New York Times,which has taken note of our developments. On top of that, Greenville for many years has boasted a thriving fine art community.

We've lived and worked in Greenville for a number of years, fell in love with the city and all it has to offer, and decided that it would be the perfect location for an Indie art fair--just like all those big creative cities.

We frequently get asked if Indie Craft Parade is part of a franchise or a larger national craft fair. We're so happy to reply--no! Indie Craft Parade is an independent event, created specifically for the city we love. Most of our sponsors and nearly all of our volunteers come from right here in the Upstate. And while we invite people from our surrounding states to visit our event, even our attendees hail mostly from here.

We're so thankful to be going into our third year as Indie Craft Parade--so thankful to the people in our town for supporting us! And we think it's pretty awesome that Indie Craft Parade is making a contribution to the national crafting movement.

"Love Greenville" tee created by Indie Craft Parade vendor Parachute Clothing