Events,Behind The Scenes

A stop-motion treat & winner announced

Artist Showcase, Behind The ScenesElizabeth Ramos

Congrats, Jessica, commenter #6! You are the lucky winner of the signed copy of Furniture Makeovers and accompanying tote. We'll be emailing you shortly to arrange shipping your prize. (The winner was randomly chosen via Random.org.) To everyone else, don't despair! You can get your own copy of Barb Blair's Furniture Makeovers at Chronicle Books, or anywhere books are sold.

We've got one more treat from Barb to share! This delightful little video lets you flip through the book, peek into the studio and shop, and showcases some of the refinishing techniques, complete with a stop-motion transformation of a piece of furniture.

Such fun! To see what Barb is working on, follow along at her blog. What piece of furniture do you want to makeover for your home?

Featured Sponsor: MailChimp

Behind The Scenes, General InfoElizabeth Ramos

The closer we get to the main event, the more we want to tell you about the people who make the festival possible. Today, I want to share all the goodness of MailChimp with you. If you’re a business owner, event coordinator, or leader of any sort that handles a lot of group communication, MailChimp could be an indispensable tool for you.

MailChimp describes themselves as a way to help you: design email newletters, share them on social networks, integrate with services you already use, and track your results. In short, they call themselves “your own personal publishing platform.” Besides keeping you and your followers organized, MailChimp provides beautiful design templates, loads of free advice and tutorials, and even ways to manage all of your features on the go. Best of all, you can get most of the MailChimp services for FREE! Their no-nonsence approach to mass communication combined with their fun personality and design make MailChimp a great tool for anybody.

And on a personal note: We at Indie Craft Parade have used MailChimp to organize our newsletters and campaigns for the past few years, and we can't imagine using anyone else's services. Not only does MailChimp provide a great product that makes our lives so much easier, but also we love them because they truly care about the creative community that we're a part of. They've given amazing business advice to our followers through participating in The Makers Summit, they always provide an element of fun to the events they're part of (i.e., Freddie the Chimp hats), and they donate generously so Greenville can can continue to enjoy Indie Craft Parade.

So please, if you're looking for a service that provides solutions such as MailChimp does, give them a try. We stand behind their product, and we know they're good people to do business with.

Featured Sponsor: TOWN Magazine

Behind The Scenes, Craft News, General InfoElizabeth Ramos

 Our media sponsors play a key role in helping us spread the word about Indie Craft Parade. Today, we're introducing one of these valuable partners: TOWN Magazine. What we love about TOWN is their focus on finding and showcasing Greenville's talent, whether it be in the realm of food, music or art. Flip through the most recent issue of TOWN and you'll read about Greenville makers, including several of our own Indie Craft Parade alumni. You'll also learn about the revitalization happening in Greenville's art district, new restaurants to try, and so many other things we love.

TOWN helps highlight small businesses and entrepreneurs, and they do it well. Their focus on quality photography, layouts and writing make all the difference.

In February, when we hosted The Makers Summit, we assembled gift baskets for our out of town speakers. We wanted to include a copy of TOWN alongside other Greenville goodies, to introduce our guests to Greenville. Until then, we didn't realize exactly how many other people love TOWN Magazine too! We had to visit three separate locations to find the handful of issues needed for our baskets.

So next time you see a copy of TOWN, pick it up before it's gone! You'll be excited to learn about all the amazing things happening in Greenville, and you might just see someone you met at Indie Craft Parade!

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Featured Sponsor: Oh Snap! Photobooth

Behind The Scenes, General InfoElizabeth Ramos
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It's become an Indie Craft Parade tradition. One that lives long after our festival on refrigerators, cubicles, and in profile pictures across the Southeast. And it might be one of our favorite parts of the show.

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Since the very first Indie Craft Parade, Jon Monts at Oh Snap! has been a regular, helping our thousands of attendees take a few of their memories home. If you check out the new video on our website, you can even spot the booth in action. They’re another one of our fabulous event sponsors, and we’re so happy to have them back again this year. It's always fun to see how people use our props in the booth to capture the spirit of Indie Craft Parade.

Oh Snap! has been so supportive of our event over the years, and we've been happy to recommend them to party planners, brides and anyone else who will listen. We think they're an important part of what makes Indie Craft Parade so great. Plus, their booth looks fantastic, just one of the reasons they stand out from the rest.

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If you have an event like a wedding or other party coming up, Oh Snap! Photobooth might be just the thing you need.

Etsy Global Craft Party

Craft News, Events, GreenvilleElizabeth Ramos
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It's time for another Etsy Global Craft Party, this time hosted by our local South Carolina Etsy Team!

If you aren't familiar with the Global Craft Party idea, the goal is to get people around the world making things 'together'. This year's party is happening next week, on June 20, from 6-8pm.

Etsy explains the idea for us: In a nutshell, Craft Party is a celebration of meeting and making, of creativity and community. It’s a time to meet your neighbors and share a creative skill. It’s a time to have fun and party down with your favorite craft supply in hand.

Our local Etsy Team will be hosting next week's party, and if you have an Etsy shop or are thinking about setting one up, you'll want to meet the ladies behind the team! Not only can they answer your Etsy questions, they regularly post helpful resources and links in the Etsy Discussion Forums, so be sure to check them out.

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They describe the Greenville Etsy Craft Party as: a casual get-together where you can bring your own craft(s) to work on with other local crafty peeps! We'll also have a craft supply swap (bring some supplies to trade/leave in order to take some new ones home) and shop critiques at the Greenville event!

Here are the details:

Date: June 20, 2013 Time: 6-8 pm Place: Oriskany Glass Studio, 1112 Rutherford Rd Bring: your own craft to work on, craft supplies for trading RSVP here.

The good news is that even if you're not in the area, chances are there's still an Etsy Craft Party near you. Visit the Craft Party site to find your local party!

2013 Featured Sponsor: Dapper Ink

Behind The Scenes, General InfoElizabeth Ramos

IT'S OFFICIALLY FESTIVAL SEASON!! We're so excited!

With the 2013 Indie Craft Parade just a couple of months away, we get to start introducing all of the people who make it possible--vendors, sponsors, even food providers and musicians. Once the applications close at the end of this month, we'll start giving sneak peeks to who will be joining us. But for now, we want to show a little sponsor love.

Today, we're sharing Dapper Ink--our go to business for local printing. For the past three years, Dapper Ink has been our source for tee shirt printing and more recently letterpress and banner printing. For the upcoming festival we're excited to announce that Dapper is partnering with us to run a print-your-own screen print and letterpress station (more details to come). And when you arrive at the festival you'll now know where the volunteer tees, directional banners, and other printed goods came from.

A little more about them...

Welcome to Dapper Ink. We're your one-stop-shop for all things print and design. Working since 2007 in the beautiful upstate of South Carolina, we serve our local and regional community by providing top notch artwork and printed goods. With small minimums and complimentary design services, we're the perfect source for providing apparel and accessories for schools, youth groups, small businesses, summer camps, and local events. We pride ourselves on creative designs, timely service, and great customer experiences. Almost all of our work is handled start to finish in-house, which guarantees our careful attention to detail throughout production.

We have a great team at Dapper Ink. Staffed by artists, graphic designers, and print specialists, we're a creative place to work and do business. When not at the shop, you'll find us biking the Swamp Rabbit Trail, playing with our pets (we have a Dapper Dog!), obsessing over new Apple products, getting lost in the Blue Ridge Mountains, or geeking out over foodie trends and the perfect cup of coffee.

Each tee shirt is printed by hand.

Dapper ink has a great shop location not far from Downtown Greenville. If you visit, you can also check out their collection of letterpress goods in the front studio. They have a 100 year old press that they use to produce greeting cards and post cards as well as custom work such as wedding invitations, birth announcements, and business cards.

Thanks Dapper Ink for all your work for Indie Craft Parade!!

Applications for the 2013 Indie Craft Parade: Stand out from the crowd!

Behind The Scenes, General Info, Tips & TricksElizabeth Ramos

Photo: Finkelstein's Center

Each year, more talented artists are competing for the same number of Indie Craft Parade spots. The jury may change each year, but what they're looking for doesn't. As you prepare your applications, we wanted to share a few tips that could help you stand out from the crowd.

We state that work will be selected based on how well it aligns with the vision of Indie Craft Parade, as well as its: · originality · quality · uniqueness · innovation

Here are a few ways you can showcase your strengths in these areas with your application.

Photography: This the primary method jury members use to determine the quality of your work. Two years ago, we did a short series about ways to improve your product photography. If you feel that your photos don't portray your work accurately, brush up on these basics or ask for tips from someone you know who takes great photos.

Some other ways to ensure your photos show off your work:

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Show more than one product. Photo: Merciful Hearts Farm

Use a neutral background. Photo: Rachel Feece Pottery

Give your product context. Photo: Pogoshop

Or let it have the spotlight. Photo: Lily PotteryThe vision of Indie Craft Parade: We are looking for the highest quality handmade goods in the realm of modern craft. The emphasis is on quality and modern. Experience and background aren't a deciding factor; if you create the most amazing handcrafted work, we don't care if you’ve been doing it for 30 years or 3 months, we want to see it! This isn't your grandma's church bazaar, not a place where you'll find "country crafts" or monogrammed tupperware. We feature modern craft; high quality work with a fresh and unique spin.

Also, as a sidenote, if you typically participate in art shows, you already know you'll want to have a varied price range, with plenty of items that can be sold at an affordable price point. One of Indie Craft Parade's goals is to make art more accessible, which means the average price of goods sold at our festival maybe lower than other Fine Art shows. No matter how well made your items are, remember they need to be a good fit for the audience. That doesn't mean that all your products should be $20 or under, but just be aware that for our show, the more affordable items sell better. So bring those beautiful big ceramic vases or original framed paintings, but also have plenty of mugs or prints that are offered at a lower price point.

2011 Booth: Illyria Pottery

Originality, Uniqueness and Innovation: You want your work to stand out from other applications, especially if you're entering a competitive category like To Wear. Our best advice is to show the jury something they haven't seen before. An item made with an unexpected material or color is going to catch the jury's eye a lot quicker than something they've seen a hundred times before. Also, our jury loves seeing a fresh, modern take on a traditional craft... like a dip-dyed woven basket or a carved wooden pedestal with clean lines.

If you're afraid your product may get overlooked, consider other ways you can innovate, maybe with interesting packaging. Branding is something our jury considers, so a well-designed logo and packaging will certainly work in your favor.

Photo: Sweeteeth

Quality: The jury is looking for signs of craftsmanship, so if an application is completed haphazardly — the description unclear or photos out of focus — this reflects poorly on your work. Take an extra minute to re-read what you've written and make sure you submitted the best photos. This extra attention will convey that you care about what you do.

If you have tiny details that can be missed from far away, consider using one of your images for a close up shot that will show off your skills.

Photo: Royal Buffet

We hope these tips help you put your best foot forward, and we can't wait to see all the submissions! You can apply online from June 1 to June 23.

Are you an experienced exhibitor? Share your tips with us in the comment section!

Look Ma, we're on TV!

Behind The ScenesElizabeth Ramos

Just kidding! But we are on an episode of Smart Creative Women, a wonderful video interview series that the lovely Monica Lee hosts on her blog. Elizabeth and Erin, the 2 founders of Indie Craft Parade, get chatty about everything from the story behind the festival to what new adventures the future might hold.

Who knew we could talk so much! Huge thanks to Monica for featuring Indie Craft Parade. Make sure you check out all the great stories shared on Smart Creative Women!

Meet the 2013 Jury

Behind The Scenes, EventsElizabeth Ramos

Today, we are thrilled to introduce our 2013 Indie Craft Parade jury members! Each year, five artists from our local community are selected to sit on our jury because of their experience and skill as well as their commitment to the expansion of the Greenville art scene. These artists will anonymously review the applications submitted and select participants according to the quality, innovation and uniqueness of their work. Without futher ado, meet the 2013 Jury:

Diane Kilgore-Condon

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Diane Kilgore-Condon is an artist based in Greenville, South Carolina, who creates imaginative oil paintings with a surrealist feel. She is member and founder of ArtBomb Studios, a collaborative and visionary studio space established twelve years ago in what is now Greenville's Art District. Diane is best known for her paintings and mixed media pieces as well as her great love for rescuing dogs.

Marco Suarez

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Marco Suarez is an artist and designer living in Atlanta, GA. Marco's artwork combines landscape photography with digital techniques that he has developed as a graphic designer. He creates digital collages incorporating photography, ink, watercolor, inkodye, and other textures and mediums. He is also the Art Director at MailChimp.

Barb Blair

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As a designer, Barb specializes in redeeming found goods and furniture that inspires one-of-a-kind design stories. She is an avid lover of color and has a fresh eye for unpredictable combinations of style and texture. She also loves being behind the lens, carrying her camera everywhere. The art of capturing everyday beauty and detail strongly influences her design concepts. She is the author of Furniture Makeovers, published this spring by Chronicle Books.

Teresa Roche

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Teresa Roche is an artist, a gallery curator, and an interior designer. As an artist, she creates mixed media collages primarily working with thin layers of acrylic paint, vintage paper and fabric. Art & Light is Teresa’s fusion gallery/home accents boutique featuring local artists and mid-century modern furniture and lighting. Her particular knack in interior design is the use of re-worked, previously outdated, odd or unusual pieces (from industrial material to old signage or a clock piece!), children’s art, the work of art students, etc. in order to maintain modest price points on furnishings and accessories.

Dan Marinelli

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After completing a three-year residency at Penland School of Crafts in Penland, N.C., Daniel relocated to the Greenville area with his wife and children. Daniel has set up his shop and studio in the Old Southern Bleachery in Taylors, S.C., where he makes custom architectural work, sculpture, paintings, and objects for the home.

June 1st is the date applications open, so tell your crafty friends and get your products and cameras ready to apply for the 2013 Indie Craft Parade!

Product Photography Class!

Events, General InfoElizabeth Ramos

Although a cliche expression, when it comes to product photography, a picture is truly worth a thousand words. Whether you're trying to stand out on Etsy, pitch your product to a wholesaler, or simply apply for a craft show (hint hint), most often your work is only as good as your photographs. If people can only see your work...they can't touch, try on, or experience how great your stuff is...they WILL make judgments only on what they see. Perfect example, for the jurying of Indie Craft Parade participants, everything is anonymous. The jury can only see the photographs of artists work. No names, no extra information.

So obviously, we think this issue of product photography is a big deal. Therefore in the month of May we will be addressing it as we help people prepare for Indie Craft Parade applications and beyond. Expect guest bloggers, example works, and other tips to make your application the best possible.

To start off with we've had a great offer from local photographers Michelle and TJ Getz. Michelle knows the value of good product photography, and she came up with the idea of hosting/teaching a product photography class while attending The Makers Summit. On Saturday May 18 Getzcreative Photography will be hosting a limited attendance class to help people get the most out of their product photography. They have a keen eye for details, and for all of the skills you could develop from the class, the price really is a steal.

See the details from Michelle below:

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Product Photography Class

Attention Crafters! Let us teach you how to take good product photos on your own! Learn how to use background, props, and available light. Avoid the common photography mistakes. Bring your own product, bring your camera (yes, even iPhones will work), and we will help you use what you have to showcase your particular product.

When: Saturday May 18; 10 am to 12 noon Where: Getzcreative Photography Who: Open to anyone, but there only 10 spaces available How Much: $45

Email shootme@getzcreative.com or call 864-354-2548 to reserve your spot today!

Furniture Makeovers Launch Party

Artist Showcase, Craft News, Events, Greenville, Tips & TricksElizabeth Ramos

We'll be introducing our 2013 jury very soon, but in the meantime, we want to share and celebrate a huge accomplishment by one of our previous jury members and a longtime supporter, Barb Blair. We select each Indie Craft Parade jury member because of their involvement in the Greenville art scene as well as their contribution to the creative community at large. We think these folks have a lot to offer, so we're thrilled when they get recognized well beyond the scope of our city. This weekend, Barb will be celebrating the release of her first book, Furniture Makeovers, with a book party at her studio. The celebration starts Friday at 5pm, complete with amazing freebies for the first 100 guests in the door! Check out all the event details here.

If you're not familiar with Barb or her work, she specializes in redeeming found goods and furniture, often giving discarded pieces new life. More about the book from Chronicle:

Furniture Makeovers shows how to transform tired furniture into stunning showpieces. You’ll never look at a hand-me-down dresser the same way again! The book offers 26 easy-to-follow techniques that can be applied to all different types of pieces, from bookshelves to desks: painting, applying gold leaf, wallpapering, distressing, dip dyeing, and more. In addition to the core techniques, author and Knack Studios founder Barb Blair shares 30 beautiful before-and-after makeovers from her studio and outlines how to achieve each look. With helpful step-by-step photographs, a visual glossary explaining all the tools and materials needed, and a lovely contemporary aesthetic, Furniture Makeovers is a treasure trove of ideas and instruction for the home decorator.

Join us at Knack Studios this Friday to see Barb's work in person and celebrate with one of Greenville's many creative entrepreneurs!

School Scholarship: Artists Day

Events, General InfoElizabeth Ramos

It's been a while since we've given updates about our school scholarship program, but today, I'm really excited to share some photos from this past Monday when three Indie Craft Parade participants shared their skills with the students of Gateway Elementary in Traveler's Rest. This post is also a really good opportunity for us to say THANK YOU to everyone who financially supports Indie Craft Parade. These are the kinds of projects that we can do because people and companies sponsor us. We're working really hard to make sure your investments are worth it, and we think that immersing kids in the arts is one of the best things we can do.

I spent the better part of the day with the artists and students, and I really had a great time. There's nothing like seeing kids discover something new. I loved hearing the questions they had for the artists. And I especially enjoyed watching the kids learn that art is a much broader field than they may have thought.

We coordinated 3 local artists to demonstrate their craft/trade throughout the day: Cory Godbey showed 4th graders and kindergarteners his work as a professional illustrator. Deb Potter brought her spinning wheel and felting supplies to 1st and 2nd grade. And Matt Moreau let 3rd and 5th graders try their hand at letterpress printing.

Cory shows the 4th grade class how he paints digitally. They were completely mesmerized by his work...particularly with this video that he designed and animated. They couldn't get enough of it.

Cory's presentation to the kindergarteners, however, quickly turned into a game of pictionary. "Draw a snake!" "Draw a dog!"

Deb taught the kids how she spins the wool that her husband shears into yarn. One girl told us it was "the best art class she ever had."

They particularly loved touching some of the dyed wool.

Muscling the Kelsey letterpress. The kids did a great job!

Numbering and signing their prints.

Thank you again to the art teacher, Joanne, for helping us coordinate the day. She's doing a great job with her students!

The MaieDae Mixer & Ticket Giveaway!

EventsElizabeth Ramos

Have you heard about The MaieDae Mixer? It's "an annual fancy networking event for bloggers and creatives in the Southeast," and it's all the rage. It's going to be held on June 1, 2013 in beautiful Rome, Georgia, and you don't want to miss it. Pssst - keep reading, we're giving away a ticket!

From their website: We are incredibly excited to launch the first annual Maiedae Mixer event! Hosted by the owners of Maiedae: Jenny Highsmith & Savannah Wallace. This excitement is rooted in a passion to create a community of bloggers and creatives in the southeast region. Because, let's face it...we are a pretty small community and it's time to get out, mingle, and make this side of the states more "known" for its blogging and creative community! It's a time to celebrate, meet new friends, and spur one another on towards great and exciting things! Plus, it's going to be a *great* excuse to buy a new dress, put a little lipstick on, and get yourself gussied up for a fancy evening.

So to break it down a little more for you. This is a "Get Fancy, Get Connected" (as we like to call it) networking event for bloggers with delicious desserts, great music, swag bags, giveaways, crafting time, photo-booth...and a couple more surprises. It's a time to pamper yourself, meet creatives and best of all, dress up!

T I T L E : The Maiedae MixerH O S T S : Jenny Highsmith & Savannah WallaceL O C A T I O N : 7-Hills Fellowship Hall, 538 Broad Street Rome, Georgia 30161D A T E  &  T I M E : Saturday, June 1st, 2013 - 6:30PM-10:00PMT I C K E T S : $95.00 - Only 50 available! Purchase yours here.T H E M E : Will be announced on April 15th!

Jenny and Savannah from MaieDae are not just completely adorable, they know their stuff too. These girls are a ridiculously talented team; check out their blog, design studio, and photography. The MaieDae Mixer is sure to be a splendid evening of meeting, making, and partying! You can see more fun details about the event here.

They have graciously offered us a ticket to give away, so one lucky winner will get a free ticket to The MaieDae Mixer!

TO ENTERComment on this post! Tell us about the best party you ever went to. The winner will be drawn at random and announced on Tuesday, April 16.

Guidelines:- The free ticket is not transferable, so don't enter unless you know you would be able to attend.- If you've already purchased a ticket, you can still enter! If you win, MaieDae will refund your original ticket.

UPDATE: This giveaway closed on Monday, April 15. Congrats to Brittany, our winner!

Indie Craft Parade is getting an office!

Behind The ScenesElizabeth Ramos

Though we love our job, we sometimes feel as though Indie Craft Parade makes migrants out of us. Our collection of events throughout the year is organized from our living rooms, local coffee shops, or a corner in our respective workplaces. However, when we learned that there was space available at The Forge in Downtown Greenville (the newest endeavor of the Iron Yard), we jumped at the opportunity. The Forge is currently under construction/renovation, so they've offered to let us tackle our new office space from the ground up. This afternoon our team went to our future location to take measurements and draw a rough plan. Our little 135 square feet has a long way to go, but we think it's going to be an awesome space to work and dream when it's finished.

View from outside office. mmmmm...purple...

Check out this crazy carpet!

And now for our vision of the space. Here's a glance at the inspiration for the new office. You can find these and lots more on our Pinterest Board!

We love the clean white spaces with touches of color.

Lovely craft organization and monochromatic wallpaper...but with ELEPHANTS!

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Chair and chalkboard, oh yes.

No worries, we'll document the process as we go. You'll see us carry out a host of DIY projects we've been dreaming of.

Live Art Installation

Events, GreenvilleElizabeth Ramos

We have a very fun public art project to share with you today!

In anticipation of their new store opening, Anthropologie has partnered with the Fine Arts Center to create a temporary art installation in downtown Greenville. A team of artists will work alongside high school students from the Fine Arts Center to create a large-scale piece of art and we're all invited to come watch.

This Saturday and Sunday, March 9-10, head to the site of Greenville's new Anthropologie (at the corner of Coffee and Main Streets) to observe as the project takes shape.

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A note from Anthropologie:

"The piece will be painted on the barricade currently outside of the Anthropologie store location at 1 North Main Street on the weekend of March 9th and 10th. The 20’ by 8’ painting is designed and conceptualized by the students of the Fine Arts Center and we invite the community to observe as the students, along with the team of artists who will work full-time at the Greenville location, progress from first brush strokes to final touches. The painting will be on view at 1 North Main Street until the store opens at the end of March."

Mark your calendars and head downtown this weekend to see the artists in action. This should be a lot of fun!

Presenting The Makers Summit sponsors: MailChimp

Behind The Scenes, General InfoElizabeth Ramos

The closer we get to the The Makers Summit, the more we want to tell you about the people who make the meet-up possible. We have worked with and used the services of MailChimp since the beginning of Indie Craft Parade, and they have proved time and again to be an indispensable resource.

MailChimp describes themselves as a way to help you: design email newletters, share them on social networks, integrate with services you already use, and track your results. In short, they call themselves “your own personal publishing platform.” Besides keeping you and your followers organized, MailChimp provides beautiful design templates, loads of free advice and tutorials, and even ways to manage all of your features on the go. Best of all, you can get most of the MailChimp services for FREE! Their no-nonsence approach to mass communication combined with their fun personality and great design make MailChimp a great tool for anybody.

For The Makers Summit, not only has MailChimp shared their monetary support, but also they're sharing their staff. We are so, so excited to have Amy Ellis, the Head of Integrations and Partnerships at MailChimp, as one of our panelists. She is truly a girl after our own hearts. Besides helping people do awesome things with their businesses everyday, Amy is a regular speaker for crafty conferences, a foster parent for her neighborhood dogs, and an ardent fan of yarn bombing (so fun!).

For The Makers Summit, Amy will be sharing her wealth of knowledge about email marketing. She understands how overwhelming it can be to step away from the hands-on projects to promote yourself, so we can't wait to hear loads of tips and practical advice from her at the conference. For a sneak peek of her genius, check out this interview as part of Unbounce's Conversation Heroes.

Thank you again, MailChimp. We love working with you and so greatly appreciate everything you do for the making community.

Behind the scenes of Indie craft parade: the evolution of our mascot

Behind The ScenesElizabeth Ramos

I've got a treat for you today. Of all the things people note about Indie Craft Parade, our mascot--Hugo--gets a lot of attention. Our adorable little elephant perfectly embodies the whimsical spirit of Indie Craft Parade, and we thought you might like to know a little more about him.

With all of the indie craft fairs across the country, we worked tirelessly to make sure our name and branding stood apart. We labored over the name, and once we settled on Indie Craft Parade, it didn't take long to decide that we needed a mascot that could match our excitement about the event. An elephant was perfect: marching, leading our parade, like a fabulous circus. We named him Hugo, after the location of our event, the Huguenot Mill.

Below are some of the many versions of Hugo that were drafted by the ever talented Cory Godbey. We thought you'd really enjoy seeing this.

And one of our final versions that we still use today: