Holiday Display Workshop with Anthropologie

We're excited to announce another fun Greenville event coming up very soon! We've teamed up with our Anthropologie store to spread some early holiday cheer in our community! Keep reading for more details.

More about the evening from Anthropologie:

Join Indie Craft Parade and the Anthropologie visual team to prepare shimmery baubles and paper festoons in preparation for the holidays. Each workshop attendee will help to craft a store display as well as a handmade treat to take home. We'll craft garland and ornaments from magazines, cardboard, caps, tassels and straws, all in the spirit of creating the extraordinary out of the ordinary.

Learn about Anthropologie's unique aesthetic vision, handmade craft and what's in store for the holidays! All materials and tools will be provided.

The event is free, but you do need to RSVP because space is limited! Email anthroevents@anthropologie.com to reserve a spot.

Date: Tuesday, October 22, 2013 Place: Anthropologie: 1 North Main Street, Greenville, SC 29601 Time: 6-9 pm Cost: Free, but RSVP is required

Recipe for Press Workshop Recap

This past weekend, we hosted the first of our 2013-2014 event series, a DIY PR workshop with Amy Flurry. We met Amy at last year's Makers Summit and it didn't take us long to realize that artists and small business owners need to hear what she has to say. We were excited to bring her back to Greenville for this event.

Amy wrote a book called Recipe for Press and gave our group insight into how to think like an editor, sharing habits of people who get press. She also introduced a very cool tool called the Pitch Wheel to help keep track of when to send material to editors who are typically planning content months ahead.

photo by Miss Wyolene

One of our favorite quotes from Amy's workshop: "If you only pitch, but don't follow up, you've only done half the job."

Be sure to like the Recipe for Press Facebook page for more tips from Amy and check out the next few events in our lineup so you don't miss any of these great educational opportunities.

Thank You for another great show!

This past weekend was a blur, and it's still hard to believe another Indie Craft Parade has come and gone! With 6,500+ attendees throughout the weekend, we think it was our best show yet! In case you missed it, one of our sponsors, Sam Windell, put together a really fun event video for us!

Things that were new this year: · More space! For the first time, we had two floors of artists.

· A fitting room. (not pictured) · Our giant logo sign. Which inadvertently became a fun photo backdrop.

· New food and drink vendors. · Sponsors on-site. We were so excited to have both Etsy and Spoonflower join us at the show this year. They sponsored a special Meet & Greet party just for our artists! And we had a special guest show up from MailChimp.

And as always, our show wouldn't be possible without our talented artists, our volunteers, our sponsors, and the fans of handmade who patiently wait for their turn to see what we've all been working on for the past few months. Thank you all so much for another great year!

What was your favorite part? Handcrafted popsicles? The free photobooth? Tattly tattoos? Handmade goods as far as the eye could see? And don't forget to check out #indiecraftparade on Instagram to see what people loved most.

Featured Sponsor: Etsy

We're so glad to have Etsy as an Indie Craft Parade sponsor this year! The Handmade Marketplace has been helping designers and makers sell their goods online since 2005. Their site has also been extremely instrumental in helping the handmade movement gain traction. Earlier this year, our team got to visit their Brooklyn headquarters and it was just as awesome as we expected. Outside Etsy headquarters.

Etsy shares our love for artists, so this weekend, they will join us alongside Spoonflower as a co-sponsor of our Artist Meet & Greet Breakfast. Etsy staff will be on hand throughout the weekend to conduct shop reviews and host a special educational workshop for our artists!

If you're not familiar with Etsy, be sure to spend some time looking around their site. They offer quite a few resources and tools to help artists and to make it easier for people to find handmade goods. Some of our favorites are Shop Local, the Seller Handbook, and their blogs.

Many of our participants sell their handmade goods on Etsy and we use a few of the Etsy tools (like treasuries) to share their items before the show.

One of this year's Indie Craft Parade treasuries.

If you want to know more about Etsy or get involved locally, be sure to check out the South Carolina Etsy Team. This is a great support group if you’re an Etsy seller or would like to be. Online, the team posts great tips for selling and getting the most out of Etsy. You can join this team if you’re an artisan “living in South Carolina who maintain an Etsy shop containing a minimum of 5 items…and who participate in group discussions and/or activities” Visit their page for more details.

Feature Sponsor: Greenville Journal

Our media sponsors play a key role in helping us spread the word about Indie Craft Parade. Today, we’re introducing one of these valuable partners: the Greenville Journal. Besides their reputation as a source for important Greenville and Upstate news, the Journal is the place to go for details on community events, small business introductions, and cultural news including music, art, and festivals.

Currently the cover story for the Greenville Journal is the new development in the Village of West Greenville, the hub of Greenville's art community. If you haven't heard, West Greenville has recently undergone some exciting rebranding and new development. Every time we look we learn of new studios, shops, and even restaurants opening or relocating to West Greenville. And we're so excited to see this group getting more exposure from the surrounding community.

Also, keep an eye out for the Indie Craft Parade ads in upcoming issues. As you spot them, snap a photo and tag us in Instagram.

Volunteers needed!

Indie Craft Parade is only a month away, and we need your help to spread the word far and wide! This Saturday, we'll be hanging Indie Craft Parade posters throughout Greenville, and we've got several ways you can get involved:

1. Bring a friend and meet us this Saturday at 10am in front of The Peace Center, at the corner of Main and Broad Streets. Together we'll cover downtown.

2. Take posters to another area, near or far. We could use your help reaching other parts of Greenville, or nearby cities. If you can help, posters will be available for pickup at Dapper Ink.

3. Download and print your own poster to hang at your desk, in your dorm room or your place of work! Or email it to friends and family members.

4. Spread the word with or without posters! Tell everyone you know about Indie Craft Parade and the upcoming festival.

PoWhen you see this year's posters, you'll notice another one of our wonderful sponsors, Graphics Now. Graphics Now has donated poster printing for us several years now, and they never fail to impress us with their quality and turnaround time.

Whether it's local businesses like Graphics Now or our volunteers, we are incredibly grateful for the ongoing support of our organization and our mission. We couldn't do it without you!

Featured Sponsors: Robojuice & Andrew Ramos

Earlier this year, we launched a brand new Indie Craft Parade website to replace the original site launched in 2010 — a lifetime ago in Internet years.

From the beginning, we felt that the Indie Craft Parade brand should reflect the quality of work our artists are producing. We worked with local web designer Andrew Ramos and development company RoboJuice to create and launch a new site that would better accomplish this goal.

Andrew helped us plan out how we could restructure and simplify, then worked through several iterations of our new design. He created a look for us that was fresh, functional and unique. Focusing on smaller blocks of content allows the site design to remain flexible and interesting as our needs change.

Here's our old site:

And the new one:

The end result not only raises the bar, but it displays our information in a creative and original way that readers can engage with. We love how it reflects the colorfulness and the spirit of Indie Craft Parade. The new design also allows us to showcase handcrafted elements, like original illustrations by Cory Godbey as well as photos and video of our past events. But the new design is just the first part of the process.

Our next step was to find a developer who could make Andrew's design function beautifully. And that's where our new friends, Kevin and Jeff at Robojuice come in. Robojuice is focused on people and process.

From their mission: The personal attention we give our clients is to help them flow through our process in order to meet their expectations. Web can be intimidating to some so we are very clear with clients about what we are doing, what we need to do it, how long it will take, what it is worth to them and what is the final outcome. We listen for the real challenge and respond with the proper digital solution - we are not about just delivering a dictated web product.

We want clients to love web and love working on web initiatives. Hearing the words "partnership" and "trust" from our clients means we are on the right track. Robojuice gives attention to people and process so that clients enjoy and want to work on web initiatives.

We couldn't agree more. Robojuice implemented our new design with an amazing attention to detail. And they even added some fun touches of their own to the mix (did you notice the TV static on our video? Their idea!). We loved that they were just as excited about our new design as we were!

It's always a treat to work with people who not only love what they do, but are good at it. And this designer/developer team is no exception. We are so grateful for the time they contributed to bring our new site to life.

A stop-motion treat & winner announced

Congrats, Jessica, commenter #6! You are the lucky winner of the signed copy of Furniture Makeovers and accompanying tote. We'll be emailing you shortly to arrange shipping your prize. (The winner was randomly chosen via Random.org.) To everyone else, don't despair! You can get your own copy of Barb Blair's Furniture Makeovers at Chronicle Books, or anywhere books are sold.

We've got one more treat from Barb to share! This delightful little video lets you flip through the book, peek into the studio and shop, and showcases some of the refinishing techniques, complete with a stop-motion transformation of a piece of furniture.

Such fun! To see what Barb is working on, follow along at her blog. What piece of furniture do you want to makeover for your home?

Featured Sponsor: MailChimp

The closer we get to the main event, the more we want to tell you about the people who make the festival possible. Today, I want to share all the goodness of MailChimp with you. If you’re a business owner, event coordinator, or leader of any sort that handles a lot of group communication, MailChimp could be an indispensable tool for you.

MailChimp describes themselves as a way to help you: design email newletters, share them on social networks, integrate with services you already use, and track your results. In short, they call themselves “your own personal publishing platform.” Besides keeping you and your followers organized, MailChimp provides beautiful design templates, loads of free advice and tutorials, and even ways to manage all of your features on the go. Best of all, you can get most of the MailChimp services for FREE! Their no-nonsence approach to mass communication combined with their fun personality and design make MailChimp a great tool for anybody.

And on a personal note: We at Indie Craft Parade have used MailChimp to organize our newsletters and campaigns for the past few years, and we can't imagine using anyone else's services. Not only does MailChimp provide a great product that makes our lives so much easier, but also we love them because they truly care about the creative community that we're a part of. They've given amazing business advice to our followers through participating in The Makers Summit, they always provide an element of fun to the events they're part of (i.e., Freddie the Chimp hats), and they donate generously so Greenville can can continue to enjoy Indie Craft Parade.

So please, if you're looking for a service that provides solutions such as MailChimp does, give them a try. We stand behind their product, and we know they're good people to do business with.

Featured Sponsor: TOWN Magazine

 Our media sponsors play a key role in helping us spread the word about Indie Craft Parade. Today, we're introducing one of these valuable partners: TOWN Magazine. What we love about TOWN is their focus on finding and showcasing Greenville's talent, whether it be in the realm of food, music or art. Flip through the most recent issue of TOWN and you'll read about Greenville makers, including several of our own Indie Craft Parade alumni. You'll also learn about the revitalization happening in Greenville's art district, new restaurants to try, and so many other things we love.

TOWN helps highlight small businesses and entrepreneurs, and they do it well. Their focus on quality photography, layouts and writing make all the difference.

In February, when we hosted The Makers Summit, we assembled gift baskets for our out of town speakers. We wanted to include a copy of TOWN alongside other Greenville goodies, to introduce our guests to Greenville. Until then, we didn't realize exactly how many other people love TOWN Magazine too! We had to visit three separate locations to find the handful of issues needed for our baskets.

So next time you see a copy of TOWN, pick it up before it's gone! You'll be excited to learn about all the amazing things happening in Greenville, and you might just see someone you met at Indie Craft Parade!

Featured Sponsor: Oh Snap! Photobooth

It's become an Indie Craft Parade tradition. One that lives long after our festival on refrigerators, cubicles, and in profile pictures across the Southeast. And it might be one of our favorite parts of the show.

Since the very first Indie Craft Parade, Jon Monts at Oh Snap! has been a regular, helping our thousands of attendees take a few of their memories home. If you check out the new video on our website, you can even spot the booth in action. They’re another one of our fabulous event sponsors, and we’re so happy to have them back again this year. It's always fun to see how people use our props in the booth to capture the spirit of Indie Craft Parade.

Oh Snap! has been so supportive of our event over the years, and we've been happy to recommend them to party planners, brides and anyone else who will listen. We think they're an important part of what makes Indie Craft Parade so great. Plus, their booth looks fantastic, just one of the reasons they stand out from the rest.

If you have an event like a wedding or other party coming up, Oh Snap! Photobooth might be just the thing you need.

Etsy Global Craft Party

It's time for another Etsy Global Craft Party, this time hosted by our local South Carolina Etsy Team!

If you aren't familiar with the Global Craft Party idea, the goal is to get people around the world making things 'together'. This year's party is happening next week, on June 20, from 6-8pm.

Etsy explains the idea for us: In a nutshell, Craft Party is a celebration of meeting and making, of creativity and community. It’s a time to meet your neighbors and share a creative skill. It’s a time to have fun and party down with your favorite craft supply in hand.

Our local Etsy Team will be hosting next week's party, and if you have an Etsy shop or are thinking about setting one up, you'll want to meet the ladies behind the team! Not only can they answer your Etsy questions, they regularly post helpful resources and links in the Etsy Discussion Forums, so be sure to check them out.

They describe the Greenville Etsy Craft Party as: a casual get-together where you can bring your own craft(s) to work on with other local crafty peeps! We'll also have a craft supply swap (bring some supplies to trade/leave in order to take some new ones home) and shop critiques at the Greenville event!

Here are the details:

Date: June 20, 2013 Time: 6-8 pm Place: Oriskany Glass Studio, 1112 Rutherford Rd Bring: your own craft to work on, craft supplies for trading RSVP here.

The good news is that even if you're not in the area, chances are there's still an Etsy Craft Party near you. Visit the Craft Party site to find your local party!

2013 Featured Sponsor: Dapper Ink

IT'S OFFICIALLY FESTIVAL SEASON!! We're so excited!

With the 2013 Indie Craft Parade just a couple of months away, we get to start introducing all of the people who make it possible--vendors, sponsors, even food providers and musicians. Once the applications close at the end of this month, we'll start giving sneak peeks to who will be joining us. But for now, we want to show a little sponsor love.

Today, we're sharing Dapper Ink--our go to business for local printing. For the past three years, Dapper Ink has been our source for tee shirt printing and more recently letterpress and banner printing. For the upcoming festival we're excited to announce that Dapper is partnering with us to run a print-your-own screen print and letterpress station (more details to come). And when you arrive at the festival you'll now know where the volunteer tees, directional banners, and other printed goods came from.

A little more about them...

Welcome to Dapper Ink. We're your one-stop-shop for all things print and design. Working since 2007 in the beautiful upstate of South Carolina, we serve our local and regional community by providing top notch artwork and printed goods. With small minimums and complimentary design services, we're the perfect source for providing apparel and accessories for schools, youth groups, small businesses, summer camps, and local events. We pride ourselves on creative designs, timely service, and great customer experiences. Almost all of our work is handled start to finish in-house, which guarantees our careful attention to detail throughout production.

We have a great team at Dapper Ink. Staffed by artists, graphic designers, and print specialists, we're a creative place to work and do business. When not at the shop, you'll find us biking the Swamp Rabbit Trail, playing with our pets (we have a Dapper Dog!), obsessing over new Apple products, getting lost in the Blue Ridge Mountains, or geeking out over foodie trends and the perfect cup of coffee.

Each tee shirt is printed by hand.

Dapper ink has a great shop location not far from Downtown Greenville. If you visit, you can also check out their collection of letterpress goods in the front studio. They have a 100 year old press that they use to produce greeting cards and post cards as well as custom work such as wedding invitations, birth announcements, and business cards.

Thanks Dapper Ink for all your work for Indie Craft Parade!!

Applications are Now Open!

We are officially accepting applications for the 2013 Indie Craft Parade!

Applications must be submitted before midnight EST on June 23, 2013 so tell all your creative friends and family members. If you have any questions about who can apply or what kind of handmade goods we're looking for, check out our Participant FAQs and then apply here!

Applications for the 2013 Indie Craft Parade: Stand out from the crowd!

Photo: Finkelstein's Center

Each year, more talented artists are competing for the same number of Indie Craft Parade spots. The jury may change each year, but what they're looking for doesn't. As you prepare your applications, we wanted to share a few tips that could help you stand out from the crowd.

We state that work will be selected based on how well it aligns with the vision of Indie Craft Parade, as well as its: · originality · quality · uniqueness · innovation

Here are a few ways you can showcase your strengths in these areas with your application.

Photography: This the primary method jury members use to determine the quality of your work. Two years ago, we did a short series about ways to improve your product photography. If you feel that your photos don't portray your work accurately, brush up on these basics or ask for tips from someone you know who takes great photos.

Some other ways to ensure your photos show off your work:

Show more than one product. Photo: Merciful Hearts Farm

Use a neutral background. Photo: Rachel Feece Pottery

Give your product context. Photo: Pogoshop

Or let it have the spotlight. Photo: Lily PotteryThe vision of Indie Craft Parade: We are looking for the highest quality handmade goods in the realm of modern craft. The emphasis is on quality and modern. Experience and background aren't a deciding factor; if you create the most amazing handcrafted work, we don't care if you’ve been doing it for 30 years or 3 months, we want to see it! This isn't your grandma's church bazaar, not a place where you'll find "country crafts" or monogrammed tupperware. We feature modern craft; high quality work with a fresh and unique spin.

Also, as a sidenote, if you typically participate in art shows, you already know you'll want to have a varied price range, with plenty of items that can be sold at an affordable price point. One of Indie Craft Parade's goals is to make art more accessible, which means the average price of goods sold at our festival maybe lower than other Fine Art shows. No matter how well made your items are, remember they need to be a good fit for the audience. That doesn't mean that all your products should be $20 or under, but just be aware that for our show, the more affordable items sell better. So bring those beautiful big ceramic vases or original framed paintings, but also have plenty of mugs or prints that are offered at a lower price point.

2011 Booth: Illyria Pottery

Originality, Uniqueness and Innovation: You want your work to stand out from other applications, especially if you're entering a competitive category like To Wear. Our best advice is to show the jury something they haven't seen before. An item made with an unexpected material or color is going to catch the jury's eye a lot quicker than something they've seen a hundred times before. Also, our jury loves seeing a fresh, modern take on a traditional craft... like a dip-dyed woven basket or a carved wooden pedestal with clean lines.

If you're afraid your product may get overlooked, consider other ways you can innovate, maybe with interesting packaging. Branding is something our jury considers, so a well-designed logo and packaging will certainly work in your favor.

Photo: Sweeteeth

Quality: The jury is looking for signs of craftsmanship, so if an application is completed haphazardly — the description unclear or photos out of focus — this reflects poorly on your work. Take an extra minute to re-read what you've written and make sure you submitted the best photos. This extra attention will convey that you care about what you do.

If you have tiny details that can be missed from far away, consider using one of your images for a close up shot that will show off your skills.

Photo: Royal Buffet

We hope these tips help you put your best foot forward, and we can't wait to see all the submissions! You can apply online from June 1 to June 23.

Are you an experienced exhibitor? Share your tips with us in the comment section!

Look Ma, we're on TV!

Just kidding! But we are on an episode of Smart Creative Women, a wonderful video interview series that the lovely Monica Lee hosts on her blog. Elizabeth and Erin, the 2 founders of Indie Craft Parade, get chatty about everything from the story behind the festival to what new adventures the future might hold.

Who knew we could talk so much! Huge thanks to Monica for featuring Indie Craft Parade. Make sure you check out all the great stories shared on Smart Creative Women!

Meet the 2013 Jury

Today, we are thrilled to introduce our 2013 Indie Craft Parade jury members! Each year, five artists from our local community are selected to sit on our jury because of their experience and skill as well as their commitment to the expansion of the Greenville art scene. These artists will anonymously review the applications submitted and select participants according to the quality, innovation and uniqueness of their work. Without futher ado, meet the 2013 Jury:

Diane Kilgore-Condon

Diane Kilgore-Condon is an artist based in Greenville, South Carolina, who creates imaginative oil paintings with a surrealist feel. She is member and founder of ArtBomb Studios, a collaborative and visionary studio space established twelve years ago in what is now Greenville's Art District. Diane is best known for her paintings and mixed media pieces as well as her great love for rescuing dogs.

Marco Suarez

Marco Suarez is an artist and designer living in Atlanta, GA. Marco's artwork combines landscape photography with digital techniques that he has developed as a graphic designer. He creates digital collages incorporating photography, ink, watercolor, inkodye, and other textures and mediums. He is also the Art Director at MailChimp.

Barb Blair

As a designer, Barb specializes in redeeming found goods and furniture that inspires one-of-a-kind design stories. She is an avid lover of color and has a fresh eye for unpredictable combinations of style and texture. She also loves being behind the lens, carrying her camera everywhere. The art of capturing everyday beauty and detail strongly influences her design concepts. She is the author of Furniture Makeovers, published this spring by Chronicle Books.

Teresa Roche

Teresa Roche is an artist, a gallery curator, and an interior designer. As an artist, she creates mixed media collages primarily working with thin layers of acrylic paint, vintage paper and fabric. Art & Light is Teresa’s fusion gallery/home accents boutique featuring local artists and mid-century modern furniture and lighting. Her particular knack in interior design is the use of re-worked, previously outdated, odd or unusual pieces (from industrial material to old signage or a clock piece!), children’s art, the work of art students, etc. in order to maintain modest price points on furnishings and accessories.

Dan Marinelli

After completing a three-year residency at Penland School of Crafts in Penland, N.C., Daniel relocated to the Greenville area with his wife and children. Daniel has set up his shop and studio in the Old Southern Bleachery in Taylors, S.C., where he makes custom architectural work, sculpture, paintings, and objects for the home.

June 1st is the date applications open, so tell your crafty friends and get your products and cameras ready to apply for the 2013 Indie Craft Parade!

Furniture Makeovers Launch Party

We'll be introducing our 2013 jury very soon, but in the meantime, we want to share and celebrate a huge accomplishment by one of our previous jury members and a longtime supporter, Barb Blair. We select each Indie Craft Parade jury member because of their involvement in the Greenville art scene as well as their contribution to the creative community at large. We think these folks have a lot to offer, so we're thrilled when they get recognized well beyond the scope of our city. This weekend, Barb will be celebrating the release of her first book, Furniture Makeovers, with a book party at her studio. The celebration starts Friday at 5pm, complete with amazing freebies for the first 100 guests in the door! Check out all the event details here.

If you're not familiar with Barb or her work, she specializes in redeeming found goods and furniture, often giving discarded pieces new life. More about the book from Chronicle:

Furniture Makeovers shows how to transform tired furniture into stunning showpieces. You’ll never look at a hand-me-down dresser the same way again! The book offers 26 easy-to-follow techniques that can be applied to all different types of pieces, from bookshelves to desks: painting, applying gold leaf, wallpapering, distressing, dip dyeing, and more. In addition to the core techniques, author and Knack Studios founder Barb Blair shares 30 beautiful before-and-after makeovers from her studio and outlines how to achieve each look. With helpful step-by-step photographs, a visual glossary explaining all the tools and materials needed, and a lovely contemporary aesthetic, Furniture Makeovers is a treasure trove of ideas and instruction for the home decorator.

Join us at Knack Studios this Friday to see Barb's work in person and celebrate with one of Greenville's many creative entrepreneurs!

Craft night workshops hosted by the SC Etsy street team

Listen up, South Carolina Etsy Shops! There is a special event, just for you, organized by the SC Etsy Street Team. On April 27 in Greenville, SC and on May 11 in Charleston, SC, the Etsy Street team will be hosting workshops to benefit fellow Etsy shops. Each Craft Night Workshop is an opportunity to network, learn some ways to improve your shop, see a product photography demonstration, and make an awesome craft! On top of that, food and beverages will be provided, and the whole thing is free! Simply register in order to attend. (Don't forget this part.)

Also, to get more information about the event, pop over to the Etsy Team Page and check out the Discussion Thread. And don't foget, if you decide to attend, make best use of this opportunity. Be ready to discuss your shop. Find out the successes and difficulties of fellow shop keepers. And of course, come armed with business cards to trade with other attendees. You don't want to forget all of those cool people you're going to meet (and vice versa).

Studio Tour: White Whale Studios and Gallery

Today we're taking you on a tour of one of Greenville's most unique artist co-op spaces, White Whale Studios and Gallery. Caroline George Lott is the owner of White Whale, a large house-turned-studios located about a mile from The Pendleton Street Art District. We asked her to share the story behind White Whale with our readers.

Indie Craft: When was White Whale founded, and was it always a dream of yours?

Caroline: Our Grand opening was October 2nd, 2009. Being an active part of the local artistic community was always a dream of mine. Owning and operating a studio was something that became a reality when we purchased a historical house in the Monaghan Mill community. We did not want to "ruin" the house by turning it into a multi-family house or just rent it out. We wanted to to have it live on as a place to serve the community.

One of the White Whale artists hard at work in his studio.

Indie Craft: We love that you turned a house into a group of artist studios. How many artists call White Whale home right now?Caroline: We currently have 7 fabulous artists. Most of the artists are full-time professional artists.

Common gallery spaces are located throughout the house.

Indie Craft: This big white house is such a beautiful and inspiring place. Do you know much of its history?Caroline: Yes, it was built circa 1890, even before the textile mill that is right down the street. It started out as a teacher's boarding house, and has been used in many different ways since. Anything from a boxing training facility to a bed and breakfast.

Indie Craft: What is the significance of the White Whale name?Caroline: The studio's name harkens back to Melville's infamous tale of a determined white whale (Moby Dick) outwitting the relentless Captain Ahab, just as the artists, within the walls of this old white house, battle the odds to pursue their work and life's calling.

You can visit White Whale Studios and Gallery during Greenville Open Studios.

The good news is that White Whale does have an available studio at the moment! If you're an artist in need of working space, you can email your portfolio to whitewhalestudios@gmail.com or visit the White Whale site to learn more about their mission in Greenville.

Available studio: 12 ft ceilings and plenty of natural light.

Also, be sure to follow White Whale on Facebook to keep up with their resident artists and find out about upcoming art shows.