Haircare and beauty brand SheaMoisture and its parent company, Sundial Brands, announced a $1 million relief fund to help support women of color entrepreneurs and minority-owned businesses affected by coronavirus. The fund aims to minimize financial hardships that minority and black-owned businesses are facing from COVID-19 and show the power of small businesses.
Funds will be awarded to businesses that are finding innovative ways to reach and support their community and customers. 10 business owners will be selected and awarded $10,000 each.