5 Year Posters with The Printshop

For this year’s festival, we wanted to make a special poster to commemorate our fifth year. We worked with the folks at The Printshop, Greenville’s newest makerspace, to create silkscreened posters for our event. We spent an evening at The Printshop with Andrew (husband of our co-founder, Lib Ramos) and Jeremy to print our 2014 posters. They walked us through each step of the process — from burning a screen to registering inks and we took pictures along the way.

It was so much fun to take our design from a computer screen to a final printed product and be reminded of all the work that goes into screenprinted art. As we often tell others, learning a new skill is one of the best ways to foster appreciation for it. Here are some of our behind the scenes photos.

Mixing inks to get the perfect shade.

Jeremy shows us how to pull a print.

The first color on drying racks.

Burnt screen for color number two.

Adding the second color.

Final prints drying in a row.

Fun fact: The Printshop founders were introduced at last year's Indie Craft Parade. In less than a year's time, they ran a successfully funded Kickstarter and opened the doors to our city's first community print shop. The Printshop is offering classes along with studio space and access to equipment for all kinds of printing processes like silkscreen, etching, letterpress, lithography and more.

Be on the lookout for more partnerships between Indie Craft Parade and The Printshop down the road — for example we're hosting a modern calligraphy workshop in their space mid-January!

Featured Sponsor: Squarespace

Have you ever wanted to make a website for your artwork, your wedding, your business, but lacked the technical skills to make it happen? Or perhaps your looked into hiring a web designer but found it too pricey for your project. Well, despair no more. We'd like to introduce your new best friend: Squarespace.

Squarespace makes it simple for anyone to build an incredible website. With their beautiful templates, your portfolio, restaurant, or blog will shine. Their integrated commerce makes online shopping a breeze, and managing inventory and print packing slips is so easy it's fun. The list of perks keeps on going, including free logo design and top-notch customer service.

Squarespace is designed for creative entrepreneurs, and their commitment to quality shows in everything they do. We're so glad to partner with Squarespace for the 2015 Indie Craft Parade festival!

Try out Squarespace for free! Make a beautiful website and see what happens next.

Spring DIY Roundup

If you're like us and can't wait for warm weather, you might be in the mood for one of these spring-y DIY projects we found on Kollabora. Find a link to each project at the bottom of this post.

Clockwise from top left: The Garden Skirt / Fresh Floral Wreath / Wildflower Seed Bombs / Houseplant Swag / Hanging Planters

DIY Tea Towel project

Since meeting Rachel Faucett of Handmade Charlotte at The Makers Summit, we're completely amazed by the depth of her both her blog and her product design. She's partnered with top crafting companies to create one of a kind crafting supplies that are unique as well as easy and fun to use.

Today, we're excited to show you what we did with one of these products — adhesive stencils. We had so much fun making some custom tea towels with her stencils, and we wanted to share this fun tutorial with you. Here's a peek at the simple supplies you need. You can find the full tutorial on Kollabora.

Valentine Inspired DIY Roundup

Have you heard about Kollabora? They're an online community for makers, and we've been loving the wealth of DIY projects to be found there. In fact, we started our own page where you can easily find past Indie Craft Parade DIYs. We've rounded up just a few Kollabora projects that are inspiring us for Valentine's Day this weekend. If you're feeling crafty or just need some extra beauty in your life, these projects will get you started. Find a link to each at the bottom of this post.

Clockwise from the top: Coffee Filter Flowers / Treat Bags / Cupid's Donut Hole Arrows / Geometric Leather Heart Necklace / Crochet Slippers and Mini Heart

Pink Olive School

One of our favorite industry heros is Grace Kang, founder of Pink Olive and Olive Box. Grace is a seasoned retail expert, formerly a buyer for Bloomingdale's, Saks, and Barney's, and now successfully operating her own Pink Olive stores. She was one of our keynote speakers for the first Makers Summit, and gave an informative and inspiring talk on how independent artists can get their products in retail stores and challenged them to "make it happen!" We're thrilled to announce the launch of Grace's newest project, Pink Olive School!

Pink Olive School is an expansion of Grace's business coaching service, previously known as Retail Recipes. It's a one-on-one mentorship designed to help independent makers take their creative passion into a sustainable business. Grace will help participants lay the fundamental groundwork for running a business, build a desirable and cohesive brand, pitch to retail buyers, price products and create a linesheet, and even share her industry contacts and referrals.

No matter how passionate you are, "you can't change what you don't know." We are so glad that Grace is willing to share her knowledge and expertise with independent artisans; she shares our passion for supporting and empowering the creative community. If you're looking to grow your business, take a look at Pink Olive School... it might be just what you need to take the next big step!

We're gearing up for the next Makers Summit, and look forward to hosting amazing industry experts like Grace Kang. What area of your creative business could you use the most help with? Are you looking to make the leap to a full-time career, interested in growing your online presence, or just want to know how to get started? Let us know what topics you'd like to see covered or speakers you'd love to hear, and mark your calendars for March 1, 2014!

Indie Craft Parade Visits NYC

As many of you know from our Facebook page or Instagram feeds, the staff at Indie Craft Parade took a brief hiatus last weekend to the big city. For a long time now we've been watching the success of long standing craft shows like Renegade Craft, so we decided to attend the fair hosted in Brooklyn. We're always fans of people or organizations who contribute to the modern craft scene, and we try to attend shows whenever possible. Our treks have been fairly local, however---Atlanta, Columbia, Asheville, etc.---so the prospect of attending a huge festival was quite exciting. Showing our excitement in the Renegade Photo Booth.

So, with a date on the calendar we saved up our pennies, begged a couple days off work, kissed our husbands goodbye, and made the most of our time in New York. Although the trip centered on visiting the artists at Renegade, we did have a couple of days on either side of the festival...and did we ever fill them with the most wonderful things. Our game plan was to visit or learn about as many arts and craft locations as possible. We wanted to know how other people organize their festivals, storefronts, or studios with hopes of making our endeavors here in Greenville even better.

We'd like to share with you a little bit about our trip---highlights of who we visited, what we saw, and how we're planning on making the Indie Craft Events better than ever!

Day 1: We hit the ground running as soon as we landed. After checking into a cute apartment in Greenpoint Brooklyn, we headed to Manhattan to check out studios and supply stores. The highlight of the day, by far, was getting a tour of the Lower Eastside Printshop. This is a collaborative space where artists can either learn new mediums or rent studio equipment to further their own body of work.

One of two giant communal studios.

The printmaking equipment, particularly the screen printing setup is some of the best we've ever seen.

Day 2: Renegade Craft Fair! In the very warm summer sun we perused 300 artists along with 20,000 other people for 6 very long hours. We took our time and saw EVERYTHING. We only stopped to cool ourselves with frozen treats and make new friends from the awesome website Kollabora. If you don't know this site, then you really should. It's a community based site that's meant to find or share crafting projects. Here you can post what you're working on, learn new skills that will make your projects easier, and connect with other makers you share your passion. It's a super great resource.

Getting ready to enter the fair.

A single row of tents.

Checking out an embroidery artist.

Day 3: We headed back to Manhattan. Since most offices and studios were closed for the weekend, we spent the day wandering the coolest shops in New York. Two of our favorite stops were Best Made Company and Purl Soho.

Best Made...the home of wonderfully handcrafted or in-house designed goods for men...and where we picked up treats for the husbands.

Purl Soho...yarn, felt, and fabric heaven.

We found a Hugo lookalike project!

Day 4: After finding a pie shop for breakfast (this was an amazing food trip, by the way), we headed to the corporate office of Etsy. We got a tour of the offices and Etsy Labs and were delighted to find that the Etsy office was basically one giant DIY project--everything from vertical pocket gardens to crocheted ventilation pipes to quilted room dividers and even a tech conference room that looks like a space station.

Our last big stop before heading home was at Tattly, an innovative company that produces design-y temporary tattoos. We had a great meeting with the staff, and we've got a fun collaboration coming up...details to follow.

Well, that's a brief look at our trip. Thanks for joining us! We're back in Greenville and more excited than ever for the upcoming festival!

All the applications are in, which means this weekend our jury has the heavy task of deciding who will be in the show. Check back in next week to see the vendors. We can guarantee you're going to be excited about who'll be there.

Applications for the 2013 Indie Craft Parade: Stand out from the crowd!

Photo: Finkelstein's Center

Each year, more talented artists are competing for the same number of Indie Craft Parade spots. The jury may change each year, but what they're looking for doesn't. As you prepare your applications, we wanted to share a few tips that could help you stand out from the crowd.

We state that work will be selected based on how well it aligns with the vision of Indie Craft Parade, as well as its: · originality · quality · uniqueness · innovation

Here are a few ways you can showcase your strengths in these areas with your application.

Photography: This the primary method jury members use to determine the quality of your work. Two years ago, we did a short series about ways to improve your product photography. If you feel that your photos don't portray your work accurately, brush up on these basics or ask for tips from someone you know who takes great photos.

Some other ways to ensure your photos show off your work:

Show more than one product. Photo: Merciful Hearts Farm

Use a neutral background. Photo: Rachel Feece Pottery

Give your product context. Photo: Pogoshop

Or let it have the spotlight. Photo: Lily PotteryThe vision of Indie Craft Parade: We are looking for the highest quality handmade goods in the realm of modern craft. The emphasis is on quality and modern. Experience and background aren't a deciding factor; if you create the most amazing handcrafted work, we don't care if you’ve been doing it for 30 years or 3 months, we want to see it! This isn't your grandma's church bazaar, not a place where you'll find "country crafts" or monogrammed tupperware. We feature modern craft; high quality work with a fresh and unique spin.

Also, as a sidenote, if you typically participate in art shows, you already know you'll want to have a varied price range, with plenty of items that can be sold at an affordable price point. One of Indie Craft Parade's goals is to make art more accessible, which means the average price of goods sold at our festival maybe lower than other Fine Art shows. No matter how well made your items are, remember they need to be a good fit for the audience. That doesn't mean that all your products should be $20 or under, but just be aware that for our show, the more affordable items sell better. So bring those beautiful big ceramic vases or original framed paintings, but also have plenty of mugs or prints that are offered at a lower price point.

2011 Booth: Illyria Pottery

Originality, Uniqueness and Innovation: You want your work to stand out from other applications, especially if you're entering a competitive category like To Wear. Our best advice is to show the jury something they haven't seen before. An item made with an unexpected material or color is going to catch the jury's eye a lot quicker than something they've seen a hundred times before. Also, our jury loves seeing a fresh, modern take on a traditional craft... like a dip-dyed woven basket or a carved wooden pedestal with clean lines.

If you're afraid your product may get overlooked, consider other ways you can innovate, maybe with interesting packaging. Branding is something our jury considers, so a well-designed logo and packaging will certainly work in your favor.

Photo: Sweeteeth

Quality: The jury is looking for signs of craftsmanship, so if an application is completed haphazardly — the description unclear or photos out of focus — this reflects poorly on your work. Take an extra minute to re-read what you've written and make sure you submitted the best photos. This extra attention will convey that you care about what you do.

If you have tiny details that can be missed from far away, consider using one of your images for a close up shot that will show off your skills.

Photo: Royal Buffet

We hope these tips help you put your best foot forward, and we can't wait to see all the submissions! You can apply online from June 1 to June 23.

Are you an experienced exhibitor? Share your tips with us in the comment section!

Furniture Makeovers Launch Party

We'll be introducing our 2013 jury very soon, but in the meantime, we want to share and celebrate a huge accomplishment by one of our previous jury members and a longtime supporter, Barb Blair. We select each Indie Craft Parade jury member because of their involvement in the Greenville art scene as well as their contribution to the creative community at large. We think these folks have a lot to offer, so we're thrilled when they get recognized well beyond the scope of our city. This weekend, Barb will be celebrating the release of her first book, Furniture Makeovers, with a book party at her studio. The celebration starts Friday at 5pm, complete with amazing freebies for the first 100 guests in the door! Check out all the event details here.

If you're not familiar with Barb or her work, she specializes in redeeming found goods and furniture, often giving discarded pieces new life. More about the book from Chronicle:

Furniture Makeovers shows how to transform tired furniture into stunning showpieces. You’ll never look at a hand-me-down dresser the same way again! The book offers 26 easy-to-follow techniques that can be applied to all different types of pieces, from bookshelves to desks: painting, applying gold leaf, wallpapering, distressing, dip dyeing, and more. In addition to the core techniques, author and Knack Studios founder Barb Blair shares 30 beautiful before-and-after makeovers from her studio and outlines how to achieve each look. With helpful step-by-step photographs, a visual glossary explaining all the tools and materials needed, and a lovely contemporary aesthetic, Furniture Makeovers is a treasure trove of ideas and instruction for the home decorator.

Join us at Knack Studios this Friday to see Barb's work in person and celebrate with one of Greenville's many creative entrepreneurs!

Studio Tour: White Whale Studios and Gallery

Today we're taking you on a tour of one of Greenville's most unique artist co-op spaces, White Whale Studios and Gallery. Caroline George Lott is the owner of White Whale, a large house-turned-studios located about a mile from The Pendleton Street Art District. We asked her to share the story behind White Whale with our readers.

Indie Craft: When was White Whale founded, and was it always a dream of yours?

Caroline: Our Grand opening was October 2nd, 2009. Being an active part of the local artistic community was always a dream of mine. Owning and operating a studio was something that became a reality when we purchased a historical house in the Monaghan Mill community. We did not want to "ruin" the house by turning it into a multi-family house or just rent it out. We wanted to to have it live on as a place to serve the community.

One of the White Whale artists hard at work in his studio.

Indie Craft: We love that you turned a house into a group of artist studios. How many artists call White Whale home right now?Caroline: We currently have 7 fabulous artists. Most of the artists are full-time professional artists.

Common gallery spaces are located throughout the house.

Indie Craft: This big white house is such a beautiful and inspiring place. Do you know much of its history?Caroline: Yes, it was built circa 1890, even before the textile mill that is right down the street. It started out as a teacher's boarding house, and has been used in many different ways since. Anything from a boxing training facility to a bed and breakfast.

Indie Craft: What is the significance of the White Whale name?Caroline: The studio's name harkens back to Melville's infamous tale of a determined white whale (Moby Dick) outwitting the relentless Captain Ahab, just as the artists, within the walls of this old white house, battle the odds to pursue their work and life's calling.

You can visit White Whale Studios and Gallery during Greenville Open Studios.

The good news is that White Whale does have an available studio at the moment! If you're an artist in need of working space, you can email your portfolio to whitewhalestudios@gmail.com or visit the White Whale site to learn more about their mission in Greenville.

Available studio: 12 ft ceilings and plenty of natural light.

Also, be sure to follow White Whale on Facebook to keep up with their resident artists and find out about upcoming art shows.

Applications: Stand out from the crowd

Photo: Finkelstein's Center

Each year, more talented artists are competing for the same number of Indie Craft Parade spots. The jury may change each year, but what they're looking for doesn't. As you prepare your applications, we wanted to share a few tips that could help you stand out from the crowd.

We state that work will be selected based on how well it aligns with the vision of Indie Craft Parade, as well as its: · originality · quality · uniqueness · innovation

Here are a few ways you can showcase your strengths in these areas with your application.

Photography: This the primary method jury members use to determine the quality of your work. Last year, we did a short series about ways to improve your product photography. If you feel that your photos don't portray your work accurately, brush up on these basics or ask for tips from someone you know who takes great photos.

Some other ways to ensure your photos show off your work:

Show more than one product. Photo: Merciful Hearts Farm

Use a neutral background. Photo: Rachel Feece Pottery

Give your product context. Photo: Pogoshop

Or let it have the spotlight. Photo: Lily PotteryThe vision of Indie Craft Parade: We are looking for the highest quality handmade goods in the realm of modern craft. The emphasis is on quality and modern. Experience and background aren't a deciding factor; if you create the most amazing handcrafted work, we don't care if you’ve been doing it for 30 years or 3 months, we want to see it! This isn't your grandma's church bazaar, not a place where you'll find "country crafts" or monogrammed tupperware. We feature modern craft; high quality work with a fresh and unique spin.

Also, as a sidenote, if you typically participate in art shows, you already know you'll want to have a varied price range, with plenty of items that can be sold at an affordable price point. One of Indie Craft Parade's goals is to make art more accessible, which means the average price of goods sold at our festival maybe lower than other Fine Art shows. No matter how well made your items are, remember they need to be a good fit for the audience. That doesn't mean that all your products should be $20 or under, but just be aware that for our show, the more affordable items sell better. So bring those beautiful big ceramic vases or original framed paintings, but also have plenty of mugs or prints that are offered at a lower price point.

6149354668_e143ef7f1a

2011 Booth: Illyria Pottery

Originality, Uniqueness and Innovation: You want your work to stand out from other applications, especially if you're entering a competitive category like To Wear. Our best advice is to show the jury something they haven't seen before. An item made with an unexpected material or color is going to catch the jury's eye a lot quicker than something they've seen a hundred times before. Also, our jury loves seeing a fresh, modern take on a traditional craft... like a dip-dyed woven basket or a carved wooden pedestal with clean lines.

If you're afraid your product may get overlooked, consider other ways you can innovate, maybe with interesting packaging. Branding is something our jury considers, so a well-designed logo and packaging will certainly work in your favor.

Photo: Sweeteeth

Quality: The jury is looking for signs of craftsmanship, so if an application is completed haphazardly — the description unclear or photos out of focus — this reflects poorly on your work. Take an extra minute to re-read what you've written and make sure you submitted the best photos. This extra attention will convey that you care about what you do.

If you have tiny details that can be missed from far away, consider using one of your images for a close up shot that will show off your skills.

Photo: Royal Buffet

We hope these tips help you put your best foot forward, and we can't wait to see all the submissions! You can apply online through June 24.

Are you an experienced exhibitor? Share your tips with us in the comment section!

Pinterest as a marketing tool

Do you use Pinterest? It seems like most of the creative types I know do. Pinterest is a fabulous resource for collecting inspiration and finding new resources. It has a simple but lovely interface, and best of all it stores everything in one place. But did you know that some people are using it for much more than just a creative morgue? Pinterest is quickly becoming an effective marketing tool for big and small businesses alike. This creative infographic from MGD Advertising gives a lot of insight into just how powerful Pinterest can be in driving people to you. Granted, the examples given below are for huge corporations. Nonetheless, the information might inspire you to harness the potential of a social media site that you already use and love .

For a better look at this graphic click here.

Just a final note: whether you're new to Pinterest or have been using for some while, please make sure that your usage is professional and above board. And mostly--give credit where credit is due. Pinterest has a good explanation of pin etiquette that is a helpful guide.

Tools of the Trade: Marketing

We all know that making our crafts is the easy part. Running the business is where it gets hard. Even though Indie Craft Parade isn't necessarily a business, it takes the same focus and effort of a business venture to put on our event each year. So we want to share the resources we use to make our lives a little easier. To follow up on last week's post on keeping your business organized, we wanted to give you a few online sites we use that focus on marketing and selling goods.

Facebook is truly one of the best ways to network your small business. The social sphere online has a massive audience, which means your products can be spread way beyond your physical contacts. The more you post, the more people will acknowledge your presence. Plus Facebook provides a perfect occasion for others to spread your information. It definitely takes creativity and a bit of discipline to maintain your online presence, but the rewards are certainly worth it. We've heavily relied on Facebook to get the word out about Indie Craft Parade. Besides it's potential to reach new people, Facebook makes it very easy to create events and interact with fans.

Mail Chimp has been a great tool for managing our email campaign. The software is surprisingly simple and easy to use, and it has features such as customizable templates which make the emails going to your fans look organized and professional. Not only does Mail Chimp manage your email lists, but also it shows you stats about unsubscribers and if your emails were read. The service is also free.

Big Cartel might be a good fit for you if you are thinking about opening an online store. Although we think Etsy is a fabulous resource for selling your goods online, Big Cartel gives you your own website, and you won't have the hassle being lost among the thousands of other vendors on Etsy. We've used Big Cartel to sell Indie Craft merchandise after our event in September. The entry level of Big Cartel is free. That subscription only allows you to sell a couple of products at a time, which isn't a problem if you're just getting started. But the prices of higher subscriptions are reasonable if you want to fully customize your store.

Twitter has many of the social benefits of Facebook paired down into small bits of information at a time. Unlike Facebook where you primarily follow friends and personal contacts, twitter allows you to follow and be followed by people with similar interests. This is an excellent way to get your products and information out to a group of people with a specific interest in arts and crafts. If you're not particularly internet savvy, and maintaining both a Facebook and Twitter account isn't appealing, you can link them together. You can configure your accounts so when you update one, the other updates as well, saving you the time and effort.

Again, this list is just the beginning of helpful resources. We'd love to hear your opinions and experiences about these services and others that you've used. Let's help spread the knowledge!

Tools of the Trade: Staying Organized

As you expand your craft business, find new inspiration, and make new connections, it's very easy to get bogged down in one particular area--how to organize everything. This happens to everyone, so we wanted to share with you some online (and free!) programs we've used to keep all of the craziness that comes with running a craft fair in check. They're all so easy to set up, online support is easy to access, and they can be accessed from multiple devices.

Dropbox allows you to store and share files online. This is particularly helpful if you have large files that need to be transferred and reviewed by multiple people. File sharing is extremely easy to set up, and you won't have to chase down emails to find the right files. We've used it to send artwork to vendors and other collaborators.

Pinterest. We've mentioned this before, but Pinterest is the best way we've found to keep all of our visual inspiration in one place. As you browse the internet and come across things you like, you simply "pin" them to your personal boards, and they'll link you back to your original source. This is an awesome way to catalogue DIY projects, tutorials, and all of the random things you love. Pinterest was our means for keeping an inspiration board for Indie Craft Parade 2011. And other people used it for making wishlists of things to buy at the event. Check out the Indie Craft Parade Pinterest Board to see what we find inspiring.

Google Docs might be our favorite collaborative tool. Last year we used an online project management software that worked well, but Google Docs has proven to be even more convenient. We've used it for sharing documents with each other internally as well as surveying our vendors after the show. It's a super handy and free way to keep everyone organized and on the same page.

Evernote is like the ultimate to-do list. If you need to access both visual and written information, this might be perfect for you. Not only can you keep your online picture clippings together, you can also record to do lists or plan meetings and trips. Also Evernote has a keyword search function that makes it easy to find everything you've squirreled away.

This is just a short list of websites we like. We'd love to hear your thoughts on these or have you recommend what's been helpful for you!

Inspiring Booth Displays

From now till Christmas many of our Indie Craft Parade followers will be busy with craft shows. Some of you are old pros at craft fairs and have mastered the art of displaying your goods. Others might be new to the craft circuit and are still figuring out the art of presentation. So I've gathered some tips using some of the booth displays at Indie Craft Parade. While we didn't have a single weak display at the event, and all of them were great examples of quality booths, I've chosen to highlight a few that demonstrate some good pointers for showing off your work.

Displaying two dimensional art can be difficult. Joey Bradley opted for a wall display instead of a table. I love how clean his booth is and how he incorporated some large objects that coordinate with his subject matter to break up the visual space.

Illyria Pottery's booth was a show stopper. While you might not need this much height on your table, it works well to have something visually striking about your booth to draw the visitors in.

If at all possible, show off your wearable goods (clothing, jewelry, purses, aprons, anything!) on dress forms or mannequins. The visitors to the Parachute Clothing booth had an easier time seeing the size and fit of the items as well as imagining themselves wearing Parachute goods.

Maie Dae really created unity with her booth. Since many of her jewelry goods were vintage or upcycled items, her booth reflected that theme using recycled crates and boxes or old door knobs.

For even more inspirational booth ideas, browse the 2011 and 2010 Indie Craft Parade Flickr pools!

Making the Sale: Interview with Katie Coston

For many artists, creating great work is the easy part. It's selling their work that gets difficult. So we asked Katie Coston, a professional, full-time potter, to share some tips for increasing your sales at Indie Craft Parade or other venues. Katie's one-of-a-kind pieces sell extremely well at her shows. But it's not pure artistic talent that's brought Katie and Illyria Pottery success. Her winning personality and experience keep her customers coming back. Indie Craft Parade: How do you first engage people when they come to your booth or to a show?

Katie: Engage customers just like you would engage with anyone anywhere. Be friendly and genuine. If they are coming to your booth, remember that something has drawn them. Maybe it's you. Maybe it's your work. If they seem like a "leave me a alone, and let me shop" kind of person, I usually tell them to let me know if they have any questions, and I get busy doing something else.

Katie's Booth at 2010 Indie Craft Parade

Indie Craft Parade: Generally people don't like being pressured into buying things, but as the artist, you have to make the sale. How do you convince people they need your goods without being too pushy?

Katie: I strongly dislike pressure from sales people. Actually, if a sales person is hovering, I tend not to buy. Since that's how I feel, I assume others are similar. I like to welcome people, and then let them shop. If they seem interested in something, I'll often come back and mention an alluring feature or interesting fact about the piece they're holding. Micah (my husband) and I work as a team, and he can get away with "chatting people up" (as our British friends would have it) more than I can. He knows about the process and has been involved enough to have a connection with each piece. His personality is naturally social, and it works for me to have him talk about my work, since I don't want to sound like I'm singing my own praises. If you're on your own, I guess you'll need to find a middle ground, and/or bring a friend along who loves your work. It's better to not make the sale the first time around than to give your customers a reason to not come back.

Indie Craft Parade: You have a lot of repeat customers that come to your shows, visit your online site, etc. How did you develop that faithful following?

Katie: We try to always keep things fresh--our displays, pieces, and even venues. Certain things are standard, but we don't like to stagnate. If I have something that's been around, I get rid of it anyway I can. Who wants to come to your next show and see the same things you had last time? Be personal and real. Show genuine interest in the individual and not their wallet. Get to know your customers and find out what excites them.

Indie Craft Parade: Any other tips you like to share?

Katie: Selling can be difficult. A good solution is to be just as creative in your marketing and selling as you are in your creating! Have a wide variety of pieces in a broad range of prices. I aim to always have something available for that college kid who can only spend $10 or that mom who can't go over $20. I do have customers that will by $100+ pieces, but I try to be realistic and have options for various needs, tastes and budgets. With each item ask yourself, "Would I buy this piece for this price?." Be honest! Chances are a lot of other people think like you do.

Thanks, Katie! Be sure to check out her work and online shop at Illyria Pottery.

Perfecting your Art: Interview with Cory Godbey

The world of arts and craft is competitive, and it takes a great deal of time and effort to make your work stand out. That progression can be long and difficult, sometimes fraught with criticism and even rejection. But for the people willing to stick it out, the end is rewarding. We've brought you an interview with Cory Godbey, a Greenville artist who's spent a number of years making a name for himself in the illustration community. Having experienced both the ups and downs of perfecting his art, Cory understands the dedication and perseverance required of a professional artist. Still on the journey (but having come a long way) he has shared some advice and encouragement for artists who are continually striving to improve their work.

Indie Craft Parade: As a professional artist, you've worked for a number of years on perfecting your techniques and personal style. What do you think was the most important thing to focus on during those growing years?

Cory: For me it's always been a matter of working hard. Working hard and wanting it. It's also competing with yourself, I believe. Of course you can get discouraged looking at all the awesome things everyone else on the internet is doing. But remember to keep your head down, be professional, and work at it like nothing else matters. I'm still growing, I'm able to do things now that I know I couldn't a year ago. Same for last year and the year before. I don't think any true professional "arrives." They're constantly pushing themselves; they don't sit back and coast.

Indie Craft Parade: Your work seems very popular and well-received. Have you always enjoyed that success? Can you describe some of your experiences before your work was accepted at the level you wanted?

Cory: Well I don't know about that! That's very kind of you to say. With my personal work I can never gauge what will be popular. For example with my prints or with a show, I can never tell which will be the best received or most popular. I just do the work I like. I'm my only guideline, if that makes sense.

One of my biggest hurdles was being declined to a certain annual of illustration. I had already made it into more "prestigious" books, but that didn't matter to me as much as being accepted into this particular book. I applied for the last 4 or 5 years, rejected each time until this past year. You know what? Each time the rejection only made me better. I did my best to keep myself professional, focused, and I just worked even harder for next year. I give this example because I want people to know if they're rejected from something, they should use that frustration to improve. Just take it and work harder. Let it motivate, not frustrate.

Indie Craft Parade: What advice would you give to artists and crafters who are struggling with moving their work to the next level?

Cory: The advice I give to anyone who asks me that is basically the same advice I've been given by friends and mentors; just keep doing it. It takes time, effort, and heart to be a professional--to work at a level that you're proud of. I'm still working towards that level. Just decide what it is you want and fire towards that with abandon.

Advice for our Vendors: Taking Online Payments

Although the world of craft fairs is largely run on cash, there are a few great ways for vendors to accept electronic payments from customers who just can't live without plastic. I want to share one of those with you today: Square App. I've personally used this method at art shows, and I can undoubtably say it's made made my experiences much easier. The Square App is simple, beautiful, and so easy to use. I really don't even need to say much about it. A portable credit card reader fits into the earphone jack of your smart phone or tablet, you swipe the customer's card for the amount of their goods, and you're paid the next day.

All of Square's vital information is located on their website, but that's about all there is to it. Payments are secure. You can even send email or text message receipts to your customers. And the best part about it, it's absolutely free to get started. Square charges a small fee per transaction made, but honestly, it's worth it to have the ability to take cards at your booth. Check it out!

Finding Inspiration: Interview with Annie Koelle

We want the Indie Craft Parade Blog to be a helpful resource for everyone in the arts and craft community. So we've decided to include a series of posts that will help both developing and seasoned artists with a variety of topics. We want to discuss things like creating a winning booth, effectively selling goods in person, establishing an online presence and the like. To share this information effectively, we're going to the people who do these things the best. We'll be interviewing (mostly) local artists to get their tips for making your products, branding, or general presence in the art world even better. Today, we're starting with Annie Koelle. She's a painter who presents gorgeous scenes from the natural world. In the 7 years or so I've known Annie, her work has never ceased to amaze me. Everything about her work is inspiring, so I asked her to share some thoughts on the topic of finding inspiration. Sometimes artists burn out or get discouraged when trying to develop new ideas or styles. Annie is continually producing new pieces, and she has graciously shared with us her approach for keeping her work fresh.

To see more pictures of her work, check out this post from 17 Dove Street that features one of Annie's recent shows, hosted in a garden.

Indie Craft Parade:

Frequently artists and crafters are at a loss for new inspiration--either new artists don't know how to branch out or seasoned crafters get burned out. You're always working on show material, how do you keep your work new and fresh?

Annie:

I'm always viewing the world as an artist, always on the look out for inspiring things--which is why my work is a reflection of everyday things I appreciate. I'm constantly searching for ideas to run with. I look in decorating magazines, the living breathing growing world, fashion catalogs and magazines (I have several binders of clippings), blogs, artists past and present, poetry, music, and antique stores. And a million other things I'm sure. I also make little composition sketches to remember a painting layout. Usually I will come back to them and decide they are silly. Most of the time I don't use them, but it ends up leading on to other great ideas. I have no regrets ever in recording fleeting ideas. Take an idea and run with it in all possible directions. Don't worry about playing it safe. Always be harvesting ideas!

PIndie CraftParade: Although you do a wide variety art/craft genres and styles, every piece you do is decidedly "Annie." Can you share any tips for artists trying to show their personality or put consistency in their work?

Annie:

I think that's something that develops over time, so have patience. I had a little bit of a head start, having been given art lessons as a youth, long before college. I can't say that a few years ago I was as consistent, but now I am confident in the mediums I'm working with, so I know how to successfully experiment with them. Also, it may be the subject matter, everything I work into a painting has a very personal connection to my life, past and present. Little things I appreciate such as the birds in my yard, the fig tree I pick from, or perhaps something associated with my childhood.  Here is a good tip: whatever sort of art it is, it must be an absolute overflow of yourself, that you present in a skillful, creative way. It has to be what you truly like, and it has to be good enough that you would hand over money for it --as if someone else had made it. Any sort of handmade thing, it had better be something you'd buy yourself and put in your house, wear out to a party, or hang on your wall. Strive for that! Think about it while you are planning and creating. I think that's the key, I'm finally sure (after years of trying) of what I really like, and I am beginning to figure out how to make art I would actually love to hang on my wall. But not always--can't knock it outta the park all the time. Sometimes its just about getting something out of your brain and into your hands.

Indie Craft Parade:

 Can you suggest any resources for artists looking for new inspiration?

Annie: Like I said, I find resources in a million places, but here are a few of my favorites.

Decorator magazines: I don't really read art magazines. The decor ones actually show you what people hang on their walls.

Pinterest: Follow my art inspiration board.

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Dear Ada: I love the book list she has on the side.

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